Digital Marketing Executive

AssetCues INC.; Pune District; On-site; INR 350,000 - 550,000; Full time

Job summary

AssetCues INC. is seeking a results-driven digital marketing executive to manage local and on-page SEO, content creation, and social media execution for Pune and surrounding areas.

You will own Google Business Profile, Google Search Console, Analytics, and Meta Business Suite, working with CMS and reporting tools to optimize rankings and lead quality.

Graduate with 1–3 years of experience, strong English writing, and data-driven approach is essential.

Qualifications

• Graduate in any discipline; BBA, BMS, B.Com or Mass Communication preferred.
• 1–3 years experience in digital marketing, SEO, or social media.
• Strong local SEO and on-page SEO knowledge.
• Experience with Google & Meta tools.
• Clear written English for customer-facing content.
• Data-driven with reporting and documentation skills.

Responsibilities

• Manage and optimise the Google Business Profile, including categories, services, service areas, business hours, Q&A, photos, and regular posts.
• Manage Google reviews by requesting, tracking, and responding to reviews while maintaining consistent review activity.
• Execute local SEO across Pune, Mumbai, and nearby locations, including location pages, local keywords, NAP consistency, geo-relevant content, and local citations.
• Manage on-page SEO including page titles, meta descriptions, headings, image alt text, internal linking, page speed, and indexing.
• Plan and publish blogs and guide content based on monthly keyword plans and optimise underperforming website pages.
• Create, claim, verify, and maintain business listings and directory profiles with consistent brand and contact information.
• Monitor SEO rankings, website traffic, Google Business Profile insights, and enquiry sources using Google Search Console, Google Analytics, and rank-tracking tools.
• Schedule and publish content across Instagram, Facebook, and YouTube, while maintaining the content calendar.
• Support Google Ads and Meta Ads campaigns through audience setup, creative briefs, budget monitoring, and lead-quality feedback.
• Track enquiries from calls, WhatsApp, website forms, Instagram DMs, and listing platforms and ensure they are recorded in the CRM and followed up.
• Prepare weekly performance reports covering enquiries, enquiry sources, cost per enquiry, conversions, and ranking movements.

Skills

Local SEO

On-page SEO

Keyword research

Content optimisation

Social media execution

English content writing

Reporting and analytics

Education

BBA

BMS

B.Com

Mass Communication

Tools

Google Business Profile

Google Search Console

Google Analytics

Meta Business Suite

MS Excel/Google Sheets

Canva

WhatsApp Business

Social scheduling tools

Job description

• 1–3 years of experience in digital marketing, SEO, or social media execution; local-service experience is preferred.
• Graduate in any discipline; BBA, BMS, B.Com, or Mass Communication preferred.
• Hands-on experience with Google Business Profile, Google Search Console, Google Analytics, and Meta Business Suite.
• Strong understanding of local SEO, on-page SEO, keyword research, and content optimisation.
• Comfortable using MS Excel/Google Sheets, Canva, WhatsApp Business, and social scheduling tools.
• Good written English with the ability to create clear customer-facing content, listing descriptions, and review responses.
• Execution-focused, consistent, and comfortable with regular optimisation and reporting.
• Data-driven and organised, with strong follow-up and documentation skills.

Eligibility Criteria

Experience & Skills

• Manage and optimise the Google Business Profile, including categories, services, service areas, business hours, Q&A, photos, and regular posts.
• Manage Google reviews by requesting, tracking, and responding to reviews while maintaining consistent review activity.
• Execute local SEO across Pune, Mumbai, and nearby locations, including location pages, local keywords, NAP consistency, geo-relevant content, and local citations.
• Manage on-page SEO including page titles, meta descriptions, headings, image alt text, internal linking, page speed, and indexing.
• Plan and publish blogs and guide content based on monthly keyword plans and optimise underperforming website pages.
• Create, claim, verify, and maintain business listings and directory profiles with consistent brand and contact information.
• Monitor SEO rankings, website traffic, Google Business Profile insights, and enquiry sources using Google Search Console, Google Analytics, and rank-tracking tools.
• Schedule and publish content across Instagram, Facebook, and YouTube, while maintaining the content calendar.
• Support Google Ads and Meta Ads campaigns through audience setup, creative briefs, budget monitoring, and lead-quality feedback.
• Track enquiries from calls, WhatsApp, website forms, Instagram DMs, and listing platforms and ensure they are recorded in the CRM and followed up.
• Prepare weekly performance reports covering enquiries, enquiry sources, cost per enquiry, conversions, and ranking movements.

Ready for your next big move. Join AssetCues