Digital Marketing Executive

JobTrade; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

JobTrade is looking for a Digital Marketing Executive in India to plan and execute digital marketing campaigns across multiple online platforms. You will develop strategies to increase brand visibility, generate leads, and support business growth, while managing several campaigns and ensuring timely execution.

You will also oversee social media management across Instagram, Facebook, LinkedIn, and YouTube, create engaging content, and monitor performance to optimize ROI.

Qualifications

• Plan and execute digital marketing campaigns across online platforms.
• Develop strategies to increase brand visibility, generate leads, and support business growth.
• Manage multiple digital campaigns while ensuring timely execution.
• Social media management across multiple platforms (Instagram, Facebook, LinkedIn, YouTube).
• Create engaging posts, reels, stories, videos, and other digital content.

Responsibilities

• Plan and execute digital marketing campaigns across online platforms.
• Develop strategies to increase brand visibility and generate leads.
• Manage multiple campaigns with timely execution.
• Manage company social media accounts (IG, FB, LinkedIn, YouTube).
• Create engaging content and maintain consistent branding across platforms.
• Create and optimize Google Ads and Meta Ads campaigns.
• Track leads and coordinate with sales for follow-up.

Skills

Digital marketing

Campaign planning

Lead generation

Analytical skills

Content writing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

Google Analytics

Canva

Job description

• Plan and execute digital marketing campaigns across various online platforms.
• Develop strategies to increase brand visibility, generate leads, and support business growth.
• Manage multiple digital campaigns while ensuring timely execution.

Job Role

• Digital Marketing Executive

Job Description

Digital Marketing Campaigns:

• Plan and execute digital marketing campaigns across various online platforms.
• Develop strategies to increase brand visibility, generate leads, and support business growth.
• Manage multiple digital campaigns while ensuring timely execution.

Social Media Management

• Manage the company’s Instagram, Facebook, LinkedIn, and YouTube accounts.
• Create and publish engaging posts, reels, stories, videos, and other digital content.
• Maintain consistent branding and communication across all social media platforms.
• Monitor audience engagement and identify opportunities to improve social media performance.

Paid Advertising

• Create, manage, and optimize Google Ads and Meta Ads campaigns.
• Develop campaigns focused on lead generation and customer acquisition.
• Monitor advertising performance, cost per lead, conversions, and ROI.
• Optimize campaigns based on performance data.

Lead Generation

• Generate and track leads through digital marketing campaigns.
• Monitor the quality and volume of leads generated.
• Coordinate with the sales team to ensure timely follow-up of digital leads.
• Track lead conversion into sales and site visits.

SEO & Website Management

• Conduct keyword research and support SEO activities.
• Assist in improving website visibility and search engine rankings.
• Manage website content and coordinate website updates.
• Monitor website traffic and online enquiries.

Reporting & Analytics

• Prepare monthly digital marketing performance reports.
• Track leads, engagement, reach, conversions, website traffic, and advertising performance.
• Analyze campaign results and recommend improvements.
• Monitor key performance indicators and marketing targets.

Required Skills

Digital Marketing Skills:

• Good knowledge of Google Ads and Meta Ads.
• Knowledge of Instagram, Facebook, LinkedIn, and YouTube marketing.
• Basic to intermediate knowledge of SEO and Google Analytics.
• Strong understanding of digital lead generation.
• Ability to manage and optimize digital campaigns.

Content & Creative Skills

• Good content-writing and communication skills.
• Ability to create engaging social media content.
• Knowledge of Canva and basic graphic/video editing tools.
• Creative approach to digital marketing and content development.

Analytical & Professional Skills

• Good analytical and reporting skills.
• Strong understanding of campaign performance and ROI.
• Ability to manage multiple campaigns and meet deadlines.
• Target-oriented and proactive approach.
• Ability to work effectively in a fast-paced environment.

Education

Qualification & Experience:

• Graduate in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.

Experience

• Years of relevant digital marketing experience preferred.
• Experience in real estate or property marketing will be an added advantage.
• Hands-on experience in digital lead generation will be preferred.

Key Performance Indicators

Lead Generation:

• Number and quality of leads generated.
• Digital lead-to-sale/site-visit conversion.
• Cost per lead.

Campaign Performance

• Campaign ROI.
• Advertising performance.
• Timely execution of marketing campaigns.

Online Growth

• Social media growth and engagement.
• Website traffic.
• Online enquiries.
• Overall improvement in brand visibility.

Ideal Candidate

• Creative and proactive.
• Digitally savvy and result-oriented.
• Strong understanding of digital marketing and lead generation.
• Comfortable working in a fast-paced environment.
• Candidates with hands-on experience in real estate digital marketing will be preferred.