Digital Marketing Executive

Mbw Rcm; Chennai; On-site; INR 300,000 - 420,000; Full time

Job summary

MBW RCM in Chennai seeks a Digital Marketing Executive to strengthen employer branding and expand the company’s digital presence in targeted markets. The role offers competitive compensation and on-the-job learning to advance your career.

You will plan and implement marketing campaigns, manage website content, monitor budgets, and contribute to SEO and social media efforts while collaborating with a team.

Qualifications

• Experience in planning, developing and implementing Marketing campaigns.
• Ability to manage website content and SEO basics.
• Proficiency with Excel and PowerPoint for reporting.

Responsibilities

• Planning, developing and implementing effective Marketing communication Strategies / Campaigns.
• Using the Full Marketing mix for the company's Marketing Strategies / Communications
• Expertise in Digital / Social Media Marketing
• Hands on Experience with Website content management Tools
• Exposure to social media image development
• Exposure to SEO Process
• Strong working knowledge in MS Office Suite specifically to Excel & PowerPoint
• Writing Content / Copy for all Marketing collaterals / Brochures, including eDM's, News letters, emails, Blogs and websites.
• Monitoring ongoing Campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of total spend at the end of a Marketing Campaign.
• Undertaking detailed ongoing analysis of Marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.

Skills

Digital marketing

Social media marketing

Content creation/writing

Campaign analysis

Budget tracking

Team player

Strong communication

Tools

Website CMS

Excel

PowerPoint

SEO basics

Job description

MBW RCM is seeking a digital marketing executive to help drive our employer brand and strengthen our digital presence in targeted customer markets. We offer you a competitive compensation package along with the opportunity to learn on the job, develop knowledge on the process, and grow your career.

Job Description

• Planning, developing and implementing effective Marketing communication Strategies / Campaigns.
• Using the Full Marketing mix for the company's Marketing Strategies / Communications
• Expertise in Digital / Social Media Marketing
• Hands on Experience with Website content management Tools
• Exposure to social media image development
• Exposure to SEO Process
• Strong working knowledge in MS Office Suite specifically to Excel & PowerPoint
• Writing Content / Copy for all Marketing collaterals / Brochures, including eDM's, News letters, emails, Blogs and websites.
• Monitoring ongoing Campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of total spend at the end of a Marketing Campaign.
• Undertaking detailed ongoing analysis of Marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.

Candidate Profile

• Strong communication skills
• Interest in developing creative communication and images.
• Good written communication skills
• Ability to use MS Office Suite
• Should be a team player