Digital Marketing Associate

Rainbow Enterprises; Jaipur; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

Rainbow Enterprises is seeking a results-driven Digital Marketing & E-Commerce Optimization Executive to grow online sales and brand visibility. You will optimize product listings, run paid campaigns, and build our presence across social platforms with compelling visuals.

The role blends performance marketing, on-page optimization, and creative content production (photos/videos) to showcase our gem and jewelry collections.

Qualifications

• Experience in jewelry or luxury retail is preferred.
• Experience running paid social and search ad campaigns.
• Basic photography and videography skills for in-house shoots.

Responsabilités

• Optimize website/product listings to improve visibility, ranking and conversion.
• Plan, create and schedule engaging content for social media to grow followers and sales.
• Edit product photographs to create high-quality visuals for listings.
• Shoot and edit short/long form videos for social and web use.
• Conduct keyword research and implement on-page SEO best practices.
• Monitor website analytics and social insights; prepare performance reports.
• Run and optimize paid campaigns (Meta Ads, Google Ads) within budget.
• Collaborate with sales for seasonal promotions and new launches.
• Stay updated on trends and maintain brand consistency across channels.

Connaissances

Digital marketing

Social media

SEO

Content creation

Photo editing

Video editing

Analytics

Outils

Adobe Photoshop

Meta Ads Manager

Google Ads

Google Analytics

Canva

Description du poste

Rainbow Enterprises is looking for a results-driven Digital Marketing & E-Commerce Optimization Executive to grow our online sales and brand visibility. The ideal candidate will optimize our website and online listings to drive conversions, and build our presence across social media platforms through compelling visual content. This role blends performance marketing, on-page optimization, and creative content production (photo and video editing) to showcase our gem and jewelry collections to a wider audience.

Optimize website/online store pages (product listings, descriptions, images, SEO tags) to improve visibility, ranking, and conversion rates.
Plan, create, and schedule engaging content for social media platforms (Instagram, Facebook, YouTube, Pinterest, etc.) to increase followers, engagement, and sales.
Edit and enhance product photographs using Adobe Photoshop (or similar tools) to create high-quality, sale-ready visuals.
Shoot and edit short-form and long-form videos (reels, product showcases, behind-the-scenes content) for social media and website use.
Conduct keyword research and implement on-page SEO best practices to improve organic search visibility.
Monitor website analytics (traffic, bounce rate, conversion rate) and social media insights; prepare regular performance reports.
Run and optimize paid campaigns (Meta Ads, Google Ads) as needed to boost visibility and sales, within allocated budgets.
Collaborate with the sales team to align digital campaigns with seasonal promotions, trade shows, and new collection launches.
Stay updated on social media trends, algorithm changes, and competitor activity in the gem and jewelry industry.
Maintain brand consistency across all digital touchpoints (tone, visuals, messaging).

Other requirements

• Prior experience in the jewelry, gems, fashion, or luxury retail industry.
• Experience running paid social/search ad campaigns.
• Basic photography/videography skills for in-house product shoots.