Digital Marketing Associate

WebMobTech Solutions Pvt. Ltd.; India; On-site; INR 450,000 - 750,000; Full time

Job summary

WebMobTech Solutions Pvt. Ltd. seeks a digital marketing professional to strategize, execute, and optimize AI-powered campaigns across SEO, SEM, and social platforms.

You will leverage AI tools and analytics to boost performance, search rankings, and audience engagement, while collaborating with content, design, and tech teams. The role requires proven expertise in Google Ads, analytics platforms, and competitive analysis, plus strong English communication.

Qualifications

• Strong understanding of digital marketing concepts and best practices.
• Experience with SEO/SEM, Google Ads, social media campaigns, and email marketing.
• Proficiency with tools like Google Analytics, SEMrush, Keyword Planner, and similar platforms.
• Experience using AI tools for content, research, or campaign work.
• Ability to perform competitive analysis and translate findings into actionable strategy.
• Strong analytical and critical thinking skills.
• Excellent written and verbal English communication skills.

Responsibilities

• AI-Powered Campaign Management: Plan, execute, and manage end-to-end marketing campaigns using AI tools for ideation, copywriting, targeting, and performance analysis.
• SEO — On-Page, Off-Page & Technical: Manage all in-house SEO activities including on-page optimization, link building, and keyword strategy using AI-assisted research tools.
• Performance Tracking & Analytics: Track and analyze digital marketing performance using analytics platforms, and develop data-backed optimization recommendations.

Skills

Digital marketing concepts

SEO/SEM

Google Ads

Social media campaigns

Email marketing

On-page SEO

Off-page SEO

Technical SEO

Google Analytics

SEMrush

Keyword Planner

AI tools

Competitive analysis

Analytical thinking

English communication

Tools

Google Analytics

SEMrush

Keyword Planner

AI writing tools

Surfer SEO

Job description

Join our digital marketing team to strategize, execute, and optimize AI-powered campaigns across SEO, SEM, and social platforms. You'll use AI tools and analytics to boost campaign performance, search rankings, and audience engagement.

Requirements & Skills

• Strong understanding of digital marketing concepts and best practicesExperience with SEO/SEM, Google Ads, social media campaigns, and email marketing
• Solid knowledge of On-page and Off-page SEO
• Proficiency with tools like Google Analytics, SEMrush, Keyword Planner, and similar platforms
• Experience using AI tools (ChatGPT, Jasper, Surfer SEO, Perplexity, or similar) for content, research, or campaign work
• Ability to perform competitive analysis and translate findings into actionable strategy
• Strong analytical and critical thinking skills
• Excellent written and verbal English communication skills

Responsibilities

AI-Powered Campaign Management

• Plan, execute, and manage end-to-end marketing campaigns using AI tools for ideation, copywriting, targeting, and performance analysis
• Use AI to generate ad creatives, test variations, and optimize campaigns across Google, Meta, and other platforms faster and smarter

SEO — On-Page, Off-Page & Technical

• Manage all in-house SEO activities including on-page optimization, link building, and keyword strategy using AI-assisted research tools like Surfer SEO, SEMrush, or similar
• Handle all aspects of Technical SEO to ensure optimal crawlability, indexing, and site performance
• Use AI to identify content gaps, optimize existing pages, and develop strategies that improve search rankings
• Plan and produce high-quality, audience-targeted content using AI writing and research tools
• Use AI to repurpose, localize, and scale content across multiple channels without compromising quality
• Conduct AI-powered competitor research to identify gaps, trends, and opportunities
• Build actionable strategies from competitive insights and present findings to the team

Performance Tracking & Analytics

• Track and analyze digital marketing performance using Google Analytics, WebTrends, and other analytics platforms
• Use AI-generated reports and dashboards to monitor daily metrics, identify patterns, and suggest improvements
• Monitor SEO KPIs regularly and proactively recommend data-backed optimizations
• Brainstorm AI-powered growth strategies and explore new tools, platforms, and techniques
• Stay current on the latest SEO, SEM, and AI-in-marketing trends and apply them to live campaigns
• Collaborate cross-functionally with content, design, and tech teams to execute a unified digital strategy
• Flexible, fun working hours — 5 days a week
• Dedicated AI upskilling programs to keep your skills ahead of the curve