Digital Marketing Analytics-Senior

Mettler-Toledo; India; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid working model

Family Mediclaim benefits including 1

Training opportunities (Conferences, E

Career path opportunities

Awards for outstanding performance

Job summary

Mettler Toledo is seeking a seasoned Digital Marketing Analytics professional to lead analytics assignments, track ROI, and provide actionable dashboards. You will work with cross-functional teams across Website Management, SEO, paid media, social, and marketing automation.

The role requires 5–10 years in Digital Marketing Analytics and strong Excel, Google Analytics and Adobe Analytics skills. A hybrid work setup and global stakeholder interaction are offered.

Qualifications

• Minimum 5-10 years of experience in Digital Marketing Analytics.
• Experience with Web and Campaign Analytics tools (Google Analytics, Adobe Analytics).
• Strong working knowledge of Microsoft Excel.
• Basic familiarity with Agile (SCRUM).
• Excellent communication and interpersonal skills.

Responsibilities

• Plan and execute Digital Marketing Analytics assignments.
• Obtain and analyze metrics to evaluate ROI of campaigns.
• Provide performance reporting and translate data into dashboards and insights.
• Collaborate with stakeholders across Website Management, SEO, SEA, Social Media and Marketing Automation.
• Conduct data analysis and update presentations for internal/external stakeholders.
• Execute operations using Adobe Analytics, SQL, Report Builder, Excel, KNIME and SharePoint.
• Provide trainings to new Adobe Analytics users.

Skills

Digital marketing analytics

Excel

SCRUM/Agile

Communication skills

Stakeholder management

English proficiency

Tools

Google Analytics

Adobe Analytics

Job description

Our Opening and Your Responsibilities

• Plan and execute Digital Marketing Analytics assignments
• Manage risks, issues, and opportunities proactively
• Identifying and implementing continuous improvements
• Obtain and analyze metrics to evaluate the effectiveness and ROI of digital marketing campaigns and activities
• Provide performance reporting and translate complex data sets into actionable dashboards and insights
• Identify trends, opportunities and anomalies, and recommend website content updates to support current and future business needs
• Collaborate with stakeholders in teams such as Website Management, Search Engine Optimization, Paid Advertising (SEA, Display & Social Media Advertising), Social Media and Marketing Automation
• Conduct data analysis and maintain / update presentations and slides for internal and external stakeholders to support decision-making
• Execute operations using Adobe Analytics (AA), SQL, Report Builder, Microsoft Excel, KNIME and SharePoint
• Perform feature and regression testing for new and existing features in related digital marketing areas
• Provide trainings to new Adobe Analytics users
• Provide ongoing support for Adobe Analytics community in market and product organization

What You Need to Succeed

• Minimum 5-10 years of experience in Digital Marketing Analytics
• Experience with Web and Campaign Analytics tools (Google Analytics, Adobe Analytics)
• Ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures
• Strong working knowledge of Microsoft Office (especially Microsoft Excel)
• Basic familiarity with Agile (SCRUM)
• Possess analytical and problem-solving skills; have good concentration
• Excellent communication skills and interpersonal skills
• Excellent language skills in English
• Experience working with international stakeholders (US, Europe & Asia)
• Ability to express ideas in clear and concise manner
• Ability to deliver high quality results paying attention to detail
• Maintain strong relationships with internal and external stakeholders for optimal performance.
• Experience in working with multi-cultural team and good team player
• Excellent communication skills and soft skills
• Experience in handling matrixed organizations and ability to work with cross functional teams and customer stakeholders.
• Experience in working with multi-cultural team and good team player
• Excellent communication skills and soft skills

Our Offer to You

• Hybrid working model.
• Family Mediclaim benefits including parents & Term life insurance Cover.
• Wide portfolio of training opportunities including but not limited to Conferences, Workshops, Education reimbursement & Online learning.
• A wide range of Career Path to explore based on Individual strengths and aspirations.
• Quarterly and Annual awards for outstanding individuals and Quality of Life Improvement Program

We invite you to be part of our ONE TEAM to make the difference…Precisely

About Mettler Toledo

METTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit www.mt.com.

Equal Opportunity Employment

We promote equal opportunity worldwide and value diversity in our teams in terms of business background, area of expertise, gender and ethnicity. For more information on our commitment to Sustainability, Diversity and Equal Opportunity please visit us here.