Digital Marketing Analyst

Tech Data APAC; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Tech Data APAC in Mumbai seeks a proactive Digital Adoption & Change Enablement Specialist to lead initiatives that boost adoption and usage of our digital platforms, including partner portal, mobile app, and internal tools.

You will blend digital marketing, change management, and communications to engage employees and partners, design campaigns, create compelling content, and deliver training that drives measurable adoption.

Qualifications

• 5+ years of experience in digital marketing, change management, or a communications-related role.
• Strong content creation skills - including copywriting, visual storytelling, and campaign management.
• Experience with digital tools like CRM systems, analytics platforms, and email marketing tools.
• Excellent interpersonal and communication skills; able to influence and engage diverse audiences.
• Strong analytical mindset with the ability to interpret metrics and measure impact.
• Familiarity with digital adoption platforms, employee engagement tools, or user onboarding strategies is a plus.
• Experience working in tech distribution, B2B environments, or partner ecosystems is advantageous.

Responsibilities

• Design and execute digital marketing campaigns to increase usage of the partner portal and mobile app.
• Develop compelling content (emails, banners, videos, toolkits) to promote key features and updates.
• Collaborate with partner teams to gather insights and create targeted outreach strategies.
• Lead change enablement activities to drive adoption of internal digital tools (e.g., CRM, Dashboards, Automation tools).
• Identify employee pain points and develop interventions to overcome resistance to change.
• Plan and deliver engaging communication and training content tailored to user personas.
• Track and analyze adoption metrics across platforms and audiences.
• Create dashboards and monthly reports with actionable insights for leadership.
• Use data to continuously refine campaigns and change strategies.
• Work closely with Product, Marketing, Sales, IT, and HR teams to align efforts.
• Act as the voice of the user, bringing partner and employee feedback into platform improvement discussions.
• Support user testing, feedback loops, and continuous improvement initiatives.

Skills

Digital marketing

Change management

Content creation

Analytics

Interpersonal communication

Tools

CRM systems

Analytics platforms

Email marketing tools

Job description

Role Summary

We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively.

Key Responsibilities

Partner & Customer Engagement

• Design and execute digital marketing campaigns to increase usage of the partner portal and mobile app.
• Develop compelling content (emails, banners, videos, toolkits) to promote key features and updates.
• Collaborate with partner teams to gather insights and create targeted outreach strategies.

Internal Change Management

• Lead change enablement activities to drive adoption of internal digital tools (e.g., CRM, Dashboards, Automation tools).
• Identify employee pain points and develop interventions to overcome resistance to change.
• Plan and deliver engaging communication and training content tailored to user personas.

Analytics & Reporting

• Track and analyze adoption metrics across platforms and audiences.
• Create dashboards and monthly reports with actionable insights for leadership.
• Use data to continuously refine campaigns and change strategies.

Cross-Functional Collaboration

• Work closely with Product, Marketing, Sales, IT, and HR teams to align efforts.
• Act as the voice of the user, bringing partner and employee feedback into platform improvement discussions.
• Support user testing, feedback loops, and continuous improvement initiatives.

Key Skills & Qualifications

• 5+ years of experience in digital marketing, change management, or a communications-related role.
• Strong content creation skills - including copywriting, visual storytelling, and campaign management.
• Experience with digital tools like CRM systems, analytics platforms, and email marketing tools.
• Excellent interpersonal and communication skills; able to influence and engage diverse audiences.
• Strong analytical mindset with the ability to interpret metrics and measure impact.
• Familiarity with digital adoption platforms, employee engagement tools, or user onboarding strategies is a plus.
• Experience working in tech distribution, B2B environments, or partner ecosystems is advantageous.

What's In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It's not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

At Tech Data, a TD SYNNEX Company, we're proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.