Digital Marketing

Henry Harvin; Bengaluru; In loco; INR 250.000 - 300.000; Tempo pieno

Descrizione del lavoro

CraftingGenius in Bengaluru is seeking a Digital Marketing Executive (Fresher/Entry-Level). The role includes work on Local SEO, link building, and PPC campaigns using Google Ads and Meta Ads.

Freshers with internships or projects will be given preference, with opportunities to manage real client campaigns and develop skills across multiple channels. Readiness to learn, strong communication, and the ability to work independently and in a team are valued.

Competenze

• Basic understanding of SEO and Local SEO.
• Hands-on exposure via internships, projects, or training.
• Familiarity with digital marketing tools and performance metrics.
• Willingness to learn and work on client campaigns.

Mansioni

• Local SEO: optimise Google Business Profiles, conduct keyword research, and improve local pages.
• Link Building: identify backlink opportunities, outreach, and guest posting.
• PPC Marketing: assist in Google Ads and Meta Ads campaigns, keyword research, and ad copy.
• Reporting & Tools: prepare reports, use Google Analytics 4, GSC, Google Ads, Meta Ads Manager.

Conoscenze

SEO

Local SEO

Link building

Google Ads

Meta Ads

Analytical

Formazione

Certification in Digital Marketing

Strumenti

Google Sheets

Excel

GA4

GSC

Google Ads

Meta Ads Manager

Google Business Profile

Descrizione del lavoro

#### Digital Marketing##### CraftingGenius* Bengaluru###### Salary: NA#### DescriptionJob Title– Digital Marketing ExecutiveCompany:CraftingGeniusLocation:BengaluruExperience:Fresher / Entry-Level (0–1 Year)Employment Type: Full-Time / Work From OfficeSalary: 2.5- 3 Lpa Based on the Candidate SkillsAbout the RoleCraftingGenius is looking for enthusiastic and digitally savvy freshers for the position of Digital Marketing Executive. Candidates should have a basic understanding of SEO, Local SEO, Link Building, Google Ads, and Meta Ads.Candidates with practical exposure through internships, live projects, certifications, or hands-on campaign experience will be preferred.This role offers an opportunity to work on real client campaigns, gain practical industry experience, and develop expertise across various digital marketing channels.Key Responsibilities1. Local SEO & Search Optimisation- Optimise Google Business Profiles to improve local search visibility.- Conduct keyword research, competitor analysis, and on-page SEO activities.- Work on local citations, NAP consistency, and location-based landing pages.- Monitor keyword rankings, website traffic, and Google Search Console performance.2. Link Building & Off-Page SEO- Identify relevant websites for quality backlink opportunities.- Execute link-building activities, including outreach, guest posting, and directory submissions.- Conduct backlink audits and competitor analysis.- Monitor backlink acquisition and quality.3. PPC Marketing – Google Ads & Meta Ads- Assist in setting up and managing Google Ads and Meta Ads campaigns.- Conduct keyword and audience research.- Assist in creating ad copies, campaign structures, and creative briefs.- Monitor campaign performance, including CTR, CPC, conversions, and cost per lead.- Support campaign optimisation, budget monitoring, and performance reporting.4. Reporting & Marketing Tools- Prepare campaign performance reports using Google Sheets and Excel.- Work with Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, and Google Business Profile.- Assist with tracking setup, UTM parameters, and lead monitoring.Required Skills & Qualifications- Basic understanding of SEO, Local SEO, Link Building, Google Ads, and Meta Ads.- Practical exposure through internships, live projects, personal projects, or digital marketing training.- Familiarity with digital marketing tools and performance metrics.- Good written communication, analytical, and research skills.- Willingness to learn, experiment, and work on real client assignments.- Ability to work independently and collaboratively.Freshers are welcome to apply. Candidates with practical knowledge and hands-on exposure will be preferred over those with only theoretical knowledge.What the Company Offers- Hands-on experience working on real client campaigns.- Practical exposure to SEO and paid advertising.- Mentorship and guidance from experienced professionals.- Opportunities to develop analytical, creative, and client-management skills.- Career growth opportunities in a learning-oriented work environment.Preferred Candidate Profile:Candidates with practical exposure to Local SEO, Link Building, Google Ads, or Meta Ads will be given preference.#### Role and Responsibilities* Key Responsibilities 1. Local SEO & Search Optimisation - Optimise Google Business Profiles to improve local search visibility. - Conduct keyword research, competitor analysis, and on-page SEO activities. - Work on local citations, NAP consistency, and location-based landing pages. - Monitor keyword rankings, website traffic, and Google Search Console performance. 2. Link Building & Off-Page SEO - Identify relevant websites for quality backlink opportunities. - Execute link-building activities, including outreach, guest posting, and directory submissions. - Conduct backlink audits and competitor analysis. - Monitor backlink acquisition and quality. 3. PPC Marketing – Google Ads & Meta Ads - Assist in setting up and managing Google Ads and Meta Ads campaigns. - Conduct keyword and audience research. - Assist in creating ad copies, campaign structures, and creative briefs. - Monitor campaign performance, including CTR, CPC, conversions, and cost per lead. - Support campaign optimisation, budget monitoring, and performance reporting. 4. Reporting & Marketing Tools - Prepare campaign performance reports using Google Sheets and Excel. - Work with Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, and Google Business Profile. - Assist with tracking setup, UTM parameters, and lead monitoring.### Summary| | | || --- | --- | --- || Job Type | : | Full\\_Time || Designation | : | Digital Marketing || Posted on | : | 2 November 2026 || Department | : | Digital Marketing Executive || Salary | : | NA || Qualification | : | Certified || Work experience | : | 0–1 || Openings | : | 5 || Email | : | [e-mail] || Contact | : | 07065039703 || Website | : | https://craftinggenius.in/?utm\\_source=GBP&utm\\_medium=gbp\\_main\\_link&utm\\_campaign=GBP\\_click || Application End | : | 9 November 2026 |### Skills:- Basic understanding of SEO Local SEO Link Building Google Ads and Meta Ads.- Practical exposure through internships live projects personal projects or digital marketing training.- Familiarity with digital marketing tools and performance metrics.- Good written communication analytical and research skills.- Willingness to learn experiment and work on real client assignments.- Ability to work independently and collaboratively.Freshers are welcome to apply. Candidates with practical knowledge and hands-on exposure will be preferred over those with only theoretical knowledge.