Digital Content Creator

Pci India; Bhagalpur, Muzaffarpur, Patna, Gaya; On-site; INR 700,000 - 900,000; Full time

Job summary

BRLPS/JEEViKA invites applications for the role of Digital Content Creator in Bihar. The position focuses on developing digital communication and learning materials related to health, nutrition and livelihoods, including flipbooks, posters, infographics and social media creatives.

Reporting to the Team Leader and working on BRTP initiatives, you will craft visually compelling content that supports community resilience and maternal nutrition messages across 1,000-day households.

Qualifications

• Postgraduate degree in Graphic Design, Visual Communication, Multimedia or Mass Communication.
• Minimum 8 years of experience developing digital communication and learning materials related to health, nutrition or livelihoods, including digital flipbooks, illustrations, posters, infographics, presentations and social media creatives.

Education

Postgraduate degree in Graphic Design, Visual Communication, Multimedia or Mass Communication.

Job description

Job Summary

Position Title: Digital Content Creator

Number of Position: 1

Reporting: Team Leader

Location: Bihar

Grade: D

Type: Project Based

Qualifications

• Postgraduate degree in Graphic Design, Visual Communication, Multimedia or Mass Communication.

Experience

• Minimum 8 years of experience developing digital communication and learning materials related to health, nutrition or livelihoods, including digital flipbooks, illustrations, posters, infographics, presentations and social media creatives.

Project Context

Bihar Rural Livelihoods Promotion Society (BRLPS/JEEViKA) is implementing the Bihar Rural Transformation Project (BRTP) with a strong focus on improving community resilience for health and nutrition, especially for 1,000-day households (pregnant women, lactating mothers and children 0-23 months). JEEViKA s Self-Help Groups (SHGs), Village Organisations (VOs) and Cluster Level Federations (CLFs) are the primary community platforms for mobilisation, peer support and convergence with government health nutrition services.

Community Nutrition Resource Persons (CNRPs) and Master Resource Persons (MRPs - Nutrition) are critical cadres for behaviour change communication, household practices, convergence support and last-mile service linkage. JEEViKA also seeks to ensure that every 1,000-day household has simple, trusted, low-literacy-friendly sources of stage-specific information on maternal diet, IFA/calcium use, breastfeeding, complementary feeding, danger signs and WASH accessible at home and through community platforms. In BRTP, the focus shifts from a purely system-driven convergence of services to a Community Resilient Convergence approach, placing households and communities at the centre of change. Households play a critical role in adopting and sustaining desired health, nutrition practices. The approach is built on four pillars: Household Practices, Government Service Delivery, Community-Based Organisations, and Food Enterprises. Line departments will continue providing quality services to households and communities in accessing services and making better health, nutrition choices.

Community Resilient Convergence will, therefore, aim to:

Make available of all required digital information, IEC and IPC services at the household to enable them to take appropriate decision to adopt appropriate behaviours.

Strengthen community institutions (JEEViKA CLFs) to promote, support and monitor and anchor the project.

Access the services from line departments during 1000days period of time for better health and nutrition outcome.

Develop Nutrition Enterprise at CLF for production and supply of nutri-product to the targeted households

In this approach, JEEViKA s community organisations and AI enabled digital tools, IEC and IPC will act as enablers. This household-centred framing of convergence is expected to create stronger, more sustainable improvements in children s dietary diversity, service uptake and overall nutrition outcomes in the 1,000-day window.