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PCI India invites applications for a SBCC Specialist to contribute to Bihar Rural Livelihoods Promotion Society project initiatives focused on health and nutrition. The role emphasizes community behaviour change communication and convergence with government services to improve maternal and child health outcomes.
The candidate should have a postgraduate degree in relevant disciplines and a minimum of 10 years of SBCC/IEC strategy experience in development programmes.
PCI India, a registered Indian society, has been working in India for the past 28 years. We drive interventions to transform the lives of communities at scale by solving complex development problems. In the past year, PCI India reached more than 2 crore (20 million) people across 200+ districts in 23 states.
Our Vision and Mission
Vision – A happy, healthy, safe and a sustainable world for all.
Mission – Rooted in community realities, we co create and scale sustainable solutions to complex development problems.
Our Values
PCI is an Equal Opportunity Employer
PCI is committed to providing equal opportunity to all working for it and in creating an inclusive work environment. We respect the diversity of our people and follow a fair, non-discriminatory approach in terms of gender, age, nationality race, caste, religion, community, marital status, physical challenge, and sexual orientation.
We promote diversity in the workplace and ensure a culture of zero tolerance to any form of discrimination, abuse or harassment whether sexual, physical or psychological.
PCI provides equal opportunity in recruitment, appraisals, promotion and career progression. Our people policies are fair, objective and non‑discriminatory and everyone is expected to adhere to them.
About the Position:
Position Title: SBCC Specialist
Number of Position: 1
Grade: D
Type: Project Based
Qualification Required:
Experience Required:
About the Project
Bihar Rural Livelihoods Promotion Society (BRLPS/JEEViKA) is implementing the Bihar Rural Transformation Project (BRTP) with a strong focus on improving community resilience for health and nutrition, especially for 1,000-day households (pregnant women, lactating mothers and children 0–23 months). JEEViKA’s Self-Help Groups (SHGs), Village Organisations (VOs) and Cluster Level Federations (CLFs) are the primary community platforms for mobilisation, peer support and convergence with government health & nutrition services.
Community Nutrition Resource Persons (CNRPs) and Master Resource Persons (MRPs – Nutrition) are critical cadres for behaviour change communication, household practices, convergence support and last‑mile service linkage. JEEViKA also seeks to ensure that every 1,000-day household has simple, trusted, low‑literacy‑friendly sources of stage‑specific information on maternal diet, IFA/calcium use, breastfeeding, complementary feeding, danger signs and WASH accessible at home and through community platforms. In BRTP, the focus shifts from a purely system‑driven convergence of services to a Community Resilient Convergence approach, placing households and communities at the centre of change. Households play a critical role in adopting and sustaining desired health, nutrition practices. The approach is built on four pillars: Household Practices, Government Service Delivery, Community‑Based Organisations, and Food Enterprises. Line departments will continue providing quality services to households and communities in accessing services and making better health, nutrition, choices. Community Resilient Convergence will, therefore, aim to:
In this approach, JEEViKA’s community organisations and AI enabled digital tools, IEC and IPC will act as an enablers. This household‑centred framing of convergence is expected to create stronger, more sustainable improvements in children’s dietary diversity, service uptake and overall nutrition outcomes in the 1,000‑day window.
What can you expect in PCI:
Candidates moving to the final round will hear from the People & Culture team. In‑person meetings are preferred, but virtual meetings are conducted where distance is a constraint.
Please note that these positions are being advertised in anticipation of the project award. The proposed appointments and joining dates will be contingent upon PCI India being awarded the project