Digital Analyst VP

RBS; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

RBS in India invites a Digital Analyst at VP level to transform digital data into actionable insights that boost engagement and customer experience. You will define metrics, build dashboards, and partner with the Digital business to drive ultra-personalised experiences.

You'll translate business requirements into measurement solutions, mentor teammates, and advise on data strategy across HTML/JS/CSS-enabled digital channels.

Qualifications

• Minimum 12 years of experience in digital analytics across agency or client side.
• Proficient with Adobe Analytics, CJA, Adobe Target, and AJO to derive actionable insights for engagement.

Responsibilities

• Define and develop metrics to give the digital business a clear view of success.
• Undertake detailed analysis of digital data to generate business intelligence.
• Provide expert consultancy to reduce friction and improve funnel conversion across digital channels.
• Mentor and train stakeholders to enable self-service of analytical tools.

Skills

Digital analytics expertise

Stakeholder management

Mentoring juniors

Communication skills

Data-driven decision making

Tools

Adobe Analytics

Customer Journey Analytics (CJA)

Adobe Target

Adobe Journey Optimizer (AJO)

Job description

Job Description:

Join us as a Digital Analyst

• In this key role, you'll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience
• You'll be partnering with the Digital business, using data to drive effortless digital customer experiences
• This is an opportunity to act as a trusted adviser on any matters relating to digital data and help the bank deliver a best-in-class digital experience
• We're offering this role at vice president level

What you’ll do

As a Digital Analyst, you'll be defining and developing suitable metrics to ensure the digital business have a clear view of success. You'll also be undertaking detailed analysis of digital data to generate business intelligence.

In addition, you'll be:

• Providing expert consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
• Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools
• Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences
• Providing formal training and informal coaching to support to stakeholders, with the aim of enabling self-service of analytical tools

The skills you'll need

We'll look to you to bring hands on experience with digital analytic tools and platforms, along with significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. You'll need at least twelve years of experience in digital analytics, leveraging tools such as Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer (AJO) to generate actionable insights from digital channels that drive customer engagement and enhance digital experiences.

You'll act as a subject matter expert on digital analytics platforms and data strategy, partnering with business stakeholders as a trusted advisor to deliver data-driven customer outcomes. You'll be responsible for translating business requirements into effective measurement and optimization solutions, collaborating closely with digital tagging developers to ensure accurate implementation and solution design. Strong experience in customer journey analysis, personalization, experimentation, digital performance measurement, and mentoring junior team members is essential.

You'll also demonstrate:

• Significant experience of delivering the optimisation of campaigns and large scale personalisation programmes
• Significant experience of managing, configuring and utilising a data management platform to optimise performance media spend
• A solid understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
• A good working knowledge of digital journey design and product process, as well as SEO and digital marketing
• The ability to interpret complex business requirements and manage demands of multiple stakeholders in a fast-paced environment with competing priorities
• Excellent communication skills, including the ability to present in senior forums and influence business decisions and stakeholders with the use of insight

Hours

45

Job Posting Closing Date: 22/10/2026