Vice President - Digital Analytics

NatWest Group; Bengaluru; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

NatWest Group in Bengaluru is seeking a Vice President Digital Analyst to turn data into action, shaping a best-in-class digital experience across channels. You’ll define metrics, lead analytics initiatives, and partner with Digital business to drive engagement.

You bring 12+ years in digital analytics, expertise with Adobe Analytics, CJA, AJO, and a proven ability to translate business needs into measurable outcomes, mentor teammates, and communicate insights to senior stakeholders.

Qualifications

• Significant hands-on digital analytics experience across web and mobile.
• 12+ years in digital analytics with measurable improvements.
• Ability to translate business needs into measurement and insights.

Responsibilities

• Define and develop metrics for the digital business to monitor success.
• Analyze digital data to generate business intelligence and drive improvements.
• Consult on strategies to reduce friction and improve funnel conversion.
• Support stakeholders and enable self-service of analytical tools.

Skills

Digital analytics

Adobe Analytics

Customer Journey Analytics

Adobe Target

Adobe Journey Optimizer

Data strategy

Stakeholder management

Mentoring

A/B testing

HTML/JavaScript/CSS

Tools

Adobe Analytics

Customer Journey Analytics

Adobe Target

Adobe Journey Optimizer

HTML

JavaScript

CSS

Job description

Digital Analyst, VP

Join us as a Digital Analyst

In this key role, you’ll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience You’ll be partnering with the Digital business, using data to drive effortless digital customer experiences This is an opportunity to act as a trusted adviser on any matters relating to digital data and help the bank deliver a best-in-class digital experience We're offering this role at vice president level

What you'll do

As a Digital Analyst, you’ll be defining and developing suitable metrics to ensure the digital business have a clear view of success. You’ll also be undertaking detailed analysis of digital data to generate business intelligence.

In addition, you’ll be:

• Providing expert consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
• Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools
• Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences
• Providing formal training and informal coaching to support to stakeholders, with the aim of enabling self-service of analytical tools

The skills you'll need

We’ll look to you to bring hands on experience with digital analytic tools and platforms, along with significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. You'll need at least twelve years of experience in digital analytics, leveraging tools such as Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer (AJO) to generate actionable insights from digital channels that drive customer engagement and enhance digital experiences. You'll act as a subject matter expert on digital analytics platforms and data strategy, partnering with business stakeholders as a trusted advisor to deliver data-driven customer outcomes. You'll be responsible for translating business requirements into effective measurement and optimization solutions, collaborating closely with digital tagging developers to ensure accurate implementation and solution design. Strong experience in customer journey analysis, personalization, experimentation, digital performance measurement, and mentoring junior team members is essential.

You’ll also demonstrate:

• Significant experience of delivering the optimisation of campaigns and large scale personalisation programmes
• Significant experience of managing, configuring and utilising a data management platform to optimise performance media spend
• A solid understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
• A good working knowledge of digital journey design and product process, as well as SEO and digital marketing
• The ability to interpret complex business requirements and manage demands of multiple stakeholders in a fast-paced environment with competing priorities
• Excellent communication skills, including the ability to present in senior forums and influence business decisions and stakeholders with the use of insight

Hours 45

Job Posting Closing Date: 22/10/2026

Experience Level Executive Level