Dialer Analyst (US Outbound Campaign)

SkySun; Mohali, Chandigarh; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

SkySun in Mohali, India is seeking a Dialer & WFM Analyst to own the full workforce and dialer lifecycle for a US outbound sales operation. Responsibilities include forecasting, scheduling, real-time intraday management, and ensuring TCPA/DNC compliance.

The role emphasizes data-driven root-cause analysis, action planning, and cross-campaign optimization to improve efficiency and lead quality across campaigns.

Qualifications

• Experience driving forecasting and capacity planning for high-volume outbound campaigns.
• Ability to translate forecasts into staffing plans and intraday adjustments.
• Strong analytics to identify gaps and propose action plans.

Responsibilities

• Prepare daily/weekly/monthly outbound call volume forecasts.
• Build schedules aligned to forecasted calling demand and optimize shifts.
• Monitor login/logout, hours, idle time, and break timing in real time.
• Own end-to-end dialer management including campaign setup and lead handling.
• Maintain MIS reporting with RCA and action plans.
• Ensure compliance with TCPA/DNC in all dialing activities.
• Lead data lists, pacing, and DIDs management; coordinate with IT/dialer vendors.

Skills

Forecasting

Scheduling

Intraday management

Analytics

US compliance

Education

Bachelor's degree in Statistics/BA

Tools

Excel Pivot Tables

Power Query

Power BI

SQL

Job description

The Dialer & WFM Analyst owns the full workforce and dialer lifecycle for a US outbound sales operation from forecasting and scheduling to real-time intraday management, end-to-end dialer administration, DID health, and lead/attempt quality. This is a data-driven, ownership-heavy role: the analyst is expected to deliver root-cause analysis and action plans, not just reports, while ensuring every dialing activity stays within US compliance requirements (TCPA/DNC).

KEY RESPONSIBILITIES

FORECASTING & CAPACITY PLANNING

• Prepare daily/weekly/monthly outbound call volume forecasts
• Forecast attempts using lead volume, source, historical connect rate, attempts/number & conversion
• Calculate required vs. available HC; factor in shrinkage, attrition, leave & training
• Flag under/overstaffing risk; size HC for new campaigns
• Maintain Forecast vs. Actual and improve accuracy continuously

SCHEDULING

• Build schedules aligned to forecasted calling demand
• Optimize shifts, breaks, lunches & offline activity
• Align staffing to US time zones and peak calling windows
• Build campaign-wise and interval-wise staffing plans
• Rebalance schedules against live campaign performance

RTA / INTRADAY MANAGEMENT

Real-time ownership not just an adherence report.

• Monitor login/logout, scheduled vs. actual hours, break/AUX, idle time, absenteeism, late login/early logout
• Track actual workload vs. forecast through the day; flag gaps immediately
• Recommend agent movement across campaigns; control break timing in peaks
• Escalate critical issues; maintain an intraday action log

MIS & MANAGEMENT REPORTING

Owns the complete WFM/MIS reporting framework.

• Daily: Scheduled/Login/Absent/Productive/Available HC, Attempts, Connects, Connect & Conversion rate, AHT, Occupancy, Utilization, Adherence, Campaign/Lead/Dialer/DID performance
• Cadence: Intraday, EOD, Daily, Weekly, Monthly
• Delivers RCA + action plan not just report distribution

END-TO-END DIALER MANAGEMENTLead Data List Loading Campaign Setup Agent Mapping Dial Strategy Calling Monitoring Disposition Reporting Optimization

• Campaign creation/config, lead uploads & segmentation, agent/skill mapping
• Pacing management; monitor calling windows & dialer errors
• Manage dispositions, callbacks & retry logic; monitor list penetration & attempts/number
• Remove invalid/duplicate/DNC records; coordinate with IT/dialer vendors

DID MANAGEMENT & BURNOUT

• Maintain DID inventory; track attempts, connects, connect rate, spam/label rate, complaints, usage by campaign/date
• Identify declining connect rates and burnout/spam-labeling risk
• Recommend DID rotation; avoid over-concentration on single DIDs
• Maintain DID performance history; elevate abnormal spam/complaint behavior

ATTEMPT & LEAD QUALITY MANAGEMENT

• Monitor attempt frequency per number (1st attempt connect rate through 5+ incremental yield vs. burnout risk)
• Flag over-dialed, low-value, duplicate, DNC & invalid numbers
• Identify lead sources with poor connect rates or excessive attempts-to-connect
• Objective: optimize the attempts connects qualified leads appointments sales funnel

CAMPAIGN & LEAD SOURCE ANALYTICS

Cut by: source, campaign, date, time of day, state/time zone, agent/team, DID, attempt bucket, disposition.

• Answers: best-performing source, attempts needed per connect, highest dialer-capacity campaigns, best-performing DIDs, and optimal calling windows

RCA & BUSINESS RECOMMENDATIONSProblem Data Root Cause Impact Recommendation Owner Timeline

• e.g. connect-rate decline check DID spam labeling, poor source, excessive attempts, duplicate/DNC contamination, wrong windows, poor penetration
• Recommend: reallocate leads, change dial strategy, rotate DIDs, suppress bad records, adjust windows/attempts

COMPLIANCE & GOVERNANCE

• Ensure all dialing activity adheres to TCPA, FDCPA (where applicable), and internal compliance policy
• Maintain DNC / disconnected-number / duplicate-list scrubbing and TCPA-compliant calling windows
• Maintain audit-ready documentation for dialer configuration and calling practices
• Partner with Compliance/QA on call recording, monitoring & regulatory reporting; elevate risk indicators immediately

KEY PERFORMANCE INDICATORS (KPIs)

WFM

• Forecast Accuracy, Staffing Accuracy, Schedule Efficiency
• Shrinkage, Occupancy / Utilization
• Schedule & RTA Adherence, Absenteeism, Overtime

Outbound

• Attempts / Hour, Attempts / Number
• Connect & Contact Rate, Conversion Rate, Connect-to-Conversion %
• Transfer / Appointment Rate, Productive Talk Time

Dialer

• Dialer Utilization, List Penetration, Pacing
• Attempts / Connects, Campaign Productivity
• Callback Completion, DNC/Duplicate Suppression

DID

• DID Connect Rate, DID Attempt Volume
• Spam / Complaint Rate, DID Burnout Trend
• DID-wise Conversion, DID Rotation Effectiveness

SYSTEMS & TECHNICAL SKILLS

Mandatory

• Advanced Excel Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS/COUNTIFS, IF/IFS
• Date/time calculations & Power Query
• Dashboard creation from raw dialer/CRM data

Preferred

• Power BI, SQL
• Dialer administration & CRM reporting
• WFM platforms (NICE IEX, Verint, Aspect, Calabrio) & call-center reporting systems

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in any discipline (Statistics / Business Administration preferred)
• 47 years as a Dialer/WFM Analyst in an international BPO / voice process (outbound sales or collections preferred)
• Prior exposure to US-based campaigns strongly preferred
• Experience with predictive dialer optimization in a high-volume outbound environment is a plus

KEY SKILLS & COMPETENCIES

• Forecasting, scheduling & intraday management
• Strong analytical / numerical reasoning with large datasets
• Working knowledge of US calling compliance (TCPA, DNC)
• Root-cause analysis & structured problem-solving
• Stakeholder management across Ops, QA, IT/dialer vendors
• Ability to work independently in a fast-paced, target-driven environment