DGM Marketing - Chennai

Golden Opportunities; Chennai District; On-site; INR 1,400,000 - 2,400,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Bonus structure

Growth opportunities

Job summary

Golden Opportunities in Chennai seeks a DGM Marketing with deep expertise in real estate marketing strategy, ATL/BTL campaigns, brand positioning, and NRI marketing. You will lead digital marketing efforts, media planning, and PR initiatives to drive sales and growth in a competitive market.

The role requires 12-16 years of experience, a proven track record in campaign management, and a strong ability to differentiate the brand through strategic positioning and integrated marketing.

Qualifications

• 12-16 years of experience in marketing, preferably in real estate.
• Strong understanding of real estate marketing strategies and tactics.
• Proven track record of managing and executing ATL & BTL campaigns.
• Experience in digital marketing including social media and email marketing.
• Strong branding and brand positioning skills.
• Experience in NRI marketing.
• Strong media planning and PR skills.

Responsibilities

• Develop and implement comprehensive real estate marketing strategies to drive sales and revenue growth.
• Manage and execute ATL & BTL campaigns to increase brand awareness and customer engagement.
• Lead digital marketing efforts, including social media, email marketing, and SEO.
• Develop and maintain strong branding and brand positioning to differentiate the company.
• Plan and execute media campaigns to increase brand visibility and reach target audiences.
• Collaborate with PR teams to develop and execute PR strategies to build brand reputation.

Skills

Real estate marketing

ATL campaigns

BTL campaigns

Digital marketing

Brand positioning

NRI marketing

Media planning

PR strategies

Tools

SEO

Job description

DGM Marketing

We are seeking a highly experienced and skilled DGM Marketing to lead our marketing efforts in Chennai. The ideal candidate will have a strong background in real estate marketing strategy, ATL & BTL campaign management, digital marketing, branding & brand positioning, NRI marketing, and media planning & PR.

Location

Chennai

Responsibilities

• Develop and implement comprehensive real estate marketing strategies to drive sales and revenue growth
• Manage and execute ATL & BTL campaigns to increase brand awareness and customer engagement
• Lead digital marketing efforts, including social media, email marketing, and search engine optimization (SEO)
• Develop and maintain strong branding and brand positioning to differentiate our company from competitors
• Manage NRI marketing efforts to attract and retain non-resident Indian customers
• Plan and execute media campaigns to increase brand visibility and reach target audiences
• Collaborate with PR teams to develop and execute PR strategies to build brand reputation and credibility

Requirements

• 12-16 years of experience in marketing, preferably in the real estate industry
• Strong understanding of real estate marketing strategies and tactics
• Proven track record of managing and executing successful ATL & BTL campaigns
• Experience in digital marketing, including social media, email marketing, and SEO
• Strong branding and brand positioning skills to differentiate our company from competitors
• Experience in NRI marketing to attract and retain non-resident Indian customers
• Strong media planning and PR skills to build brand reputation and credibility

Benefits

• Opportunity to work with a leading real estate company in Chennai
• Competitive salary and bonus structure
• Comprehensive health insurance and medical benefits
• Retirement plan with employer matching
• Paid time off and holidays
• Opportunities for professional growth and development