DGM Marketing

M5 Mahendra Group; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

M5 Mahendra Group in Bengaluru seeks a Deputy General Manager – Marketing to lead integrated marketing strategies across real estate verticals, drive brand visibility, lead generation, and business growth.

You will oversee corporate branding, digital marketing, project marketing, activation, and analytics, while guiding cross‑functional teams and external partners to deliver revenue growth and customer experience excellence.

Qualifications

• MBA/PGDM in Marketing or related field.
• Bachelor's Degree in Marketing, Business Administration, Engineering, or related field.
• 15+ years of progressive experience in marketing leadership.
• Experience in real estate marketing preferred.

Responsibilities

• Develop and execute annual and long-term marketing strategies aligned with business objectives.
• Lead branding initiatives across Group companies and ensure consistent brand positioning.
• Oversee project launches, GTM strategies, and demand generation initiatives.
• Manage integrated lead generation across digital and offline channels and optimize CAC.
• Oversee budget management, ROI tracking, and team development across Brand, Digital, Activation, CRM, and Marketing Operations.

Skills

Strategic Marketing

Brand Management

Project Marketing

Lead Generation

Digital Marketing

Stakeholder Management

Budget Management

Data-driven Decision Making

Education

MBA / PGDM in Marketing

Bachelor's Degree in Marketing / Business Administration

Tools

Marketing Analytics

Google Analytics

CRM

Job description

Bangalore South, India | Posted on 07/13/2026

M5 Mahendra Group is a Bengaluru-headquartered multi-conglomerate with over 35 years of experience across Infrastructure, Residential, Retail, Finance, Agri, and Hospitality, with a strong presence across South India.

Over the years, the group has delivered projects that support urban development and long-term growth in the region. Our work is based on consistent quality, timely execution, and strong working relationships.

We follow clear processes and practical decision-making, with a focus on steady and sustainable growth. Each project is planned and executed with long-term use in mind.

People are central to our organization. At M5 Mahendra Group, we provide a work environment that encourages learning, teamwork, and career growth across multiple business verticals, giving our teams the opportunity to contribute to projects that support the nation’s future.

Job Description

About the Role

The Deputy General Manager – Marketing will be responsible fordeveloping and executing integrated marketing strategies that drive brandvisibility, customer acquisition, lead generation, and business growth acrossthe Group's businesses, with a primary focus on real estate.

The role requires an experienced marketing leader capable of managingcorporate branding, digital marketing, project marketing, activation, customerengagement, public relations, media planning, and marketing analytics whileleading cross-functional teams and external partners.

The incumbent will work closely with the AVP – Marketing, SalesLeadership, Business Heads, CRM, Digital, and Brand teams to ensure marketinginitiatives contribute directly to revenue growth and customer experience.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute annual and long-termmarketing strategies aligned with business objectives.
• Prepare integrated marketing plans forresidential, commercial, plotted development, mixed-use, and otherbusiness verticals.
• Identify new marketing opportunities toimprove market share and business growth.
• Support business expansion throughinnovative marketing initiatives.

Brand Management

• Drive corporate branding initiativesacross all Group companies.
• Ensure consistent brand positioning andcommunication across all channels.
• Strengthen brand equity through strategiccampaigns and customer engagement.
• Guide brand architecture and brandgovernance.

Project Marketing

• Lead marketing strategy for projectlaunches from pre-launch to post-launch.
• Develop GTM (Go-to-Market) strategies fornew developments.
• Support Sales through demand generationinitiatives.
• Ensure timely delivery of all projectmarketing assets.

Lead Generation & Demand Creation

• Develop integrated lead generationstrategies across digital and offline channels.
• Optimize customer acquisition costs whileimproving lead quality.
• Collaborate with Sales and CRM teams to improve conversion performance.
• Monitor campaign effectiveness and ROI.

Digital Marketing

• Provide strategic oversight for SEO, SEM,social media, performance marketing, website optimization, emailmarketing, and marketing automation.
• Drive digital transformation initiativesacross the marketing function.
• Utilize marketing analytics to improvecampaign performance.

Marketing Communications

• Oversee corporate communications, publicrelations, media planning, and content strategy.
• Build strong relationships with mediaagencies, PR firms, and external partners.
• Manage crisis communication incoordination with leadership when required.

Activation & Events

• Oversee project launches, exhibitions,customer engagement events, roadshows, channel partner programs, andcorporate activations.
• Ensure high-quality execution across allcustomer touchpoints.

Budget & Financial Management

• Prepare annual marketing budgets andallocate resources effectively.
• Monitor expenditure and ensure optimalutilization of marketing investments.
• Track ROI across all marketinginitiatives.
• Lead, mentor, and develop the marketingteam, including Brand, Digital, Activation, Creative, CRM, and MarketingOperations.
• Foster a high-performance andcollaborative culture.
• Build future leadership capabilitieswithin the marketing function.
• Monitor customer trends, competitoractivities, pricing strategies, and emerging technologies.
• Conduct market research and consumerinsight analysis.
• Recommend strategic actions based onmarket intelligence.

Stakeholder Management

• Collaborate with Sales, Projects,Finance, Procurement, CRM, HR, Legal, and Business Heads.
• Present marketing strategies andperformance updates to senior leadership.
• Manage relationships with agencies,consultants, and strategic partners.

Key Skills

Strategic Marketing

• Business Planning
• Brand Strategy
• Product & Project Marketing

Brand & Communications

• Marketing Communications
• Public Relations
• Media Planning

Digital Marketing

• Performance Marketing
• SEO & SEM
• Marketing Automation
• CRM
• Marketing Analytics
• Google Analytics
• Residential Marketing
• Commercial Marketing
• Project Launches
• Lead Generation

Leadership

• Stakeholder Management
• Budget Management
• Strategic Thinking
• Negotiation
• Project Management
• Data-driven Decision Making

Key Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Project Launch Success
• Brand Awareness & Share of Voice
• Digital Campaign ROI
• Marketing Budget Adherence
• Customer Acquisition Cost (CAC)
• Marketing Contribution to Sales
• Team Productivity & CapabilityDevelopment

Qualification

• MBA / PGDM in Marketing, BusinessManagement, Communications, or a related discipline from a reputedinstitution.
• Bachelor's Degree in Marketing, BusinessAdministration, Engineering, or a related field.

Industry Preference

Preferred Candidate Profile

• 15+ years of progressive experience inmarketing leadership.
• At least 8 years in the real estatesector with proven success in residential and commercial projectmarketing.
• Demonstrated experience in launchingpremium real estate projects.
• Strong exposure to digital marketing,brand management, customer acquisition, and integrated marketing.
• Experience managing large marketingbudgets and cross-functional teams.
• Excellent communication, presentation,and stakeholder management skills.
• Strong analytical mindset with theability to translate market insights into business growth.
• Strategic and commercially driven.
• Strong leadership and people developmentskills.
• Customer-centric and results-oriented.
• Innovative and data-drivendecision-maker.
• Excellent negotiation and influencingabilities.
• High ownership, accountability, andexecution excellence.
• Ability to thrive in a fast-paced,growth-oriented environment.