Design Lead

Caresmith India; Mumbai; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Caresmith India in Mumbai is seeking a visionary Creative Director to steer brand storytelling across video, design, and content for D2C campaigns. You will lead a multidisciplinary team of designers, videographers, and 3D artists, translating business goals into compelling visuals and ensuring consistency across all assets.

You will collaborate with marketing, production, and e-commerce teams to develop strategies, maintain brand identity, and mentor talent in a fast-paced environment.

Qualifications

• Experience in D2C marketing, content and branding for brands.
• Strong leadership and ability to mentor a creative team.
• Good knowledge of beauty, fitness and personal care trends.

Responsibilities

• Lead and articulate the creative vision and brand direction.
• Manage a team of designers, videographers, 3D artists, and designers.
• Collaborate with production, e-commerce, and performance marketing.
• Develop storyboards, mood boards, and visual references.
• Ensure quality and consistency across all assets and campaigns.
• Drive branding and marketing collateral for the brand.

Skills

Visual strategy

Team management

Creative direction

Execution

Shoots & content production

Brand storytelling

Job description

Key Responsibilities

1. 1. Creative Vision and Strategy

   • Develop and articulate the creative vision and direction for the brand.
   • Translate objectives into compelling visual concepts and strategies.
   • Stay updated with current industry trends and creative techniques.
   • Ensure that the team's creative work aligns with the brand and meets requirements.

2. 2. Team Leadership and Management

   • Lead and inspire a team of 7 experienced creative professionals, including videographers, 3D artists, and designers.
   • Provide clear creative direction and guidelines to the team members.
   • Foster a collaborative and innovative work environment.
   • Delegate tasks and responsibilities to team members, ensuring efficient workflow.
   • Conduct regular team meetings and reviews to monitor progress and provide feedback.
   • Develop the skills and talents of the team through mentorship and training opportunities.

3. 3. Project Conceptualization and Development

   • Collaborate with various internal teams (production, e-comm, performance marketing) to understand project objectives and requirements.
   • Brainstorm creative concepts and ideas.
   • Develop storyboards, mood boards, and other visual references to communicate the creative vision.
   • Articulate and sell creative concepts to the various internal teams.
   • Ensure that the creative concepts align with business goals and brand identity.

4. 4. Quality Control and Creative Execution

   • Oversee the execution of creative concepts throughout the production process.
   • Provide artistic and technical guidance to the team
   • Review and approve final materials, ensuring high quality and adherence to the creative vision.
   • Ensure consistent and impactful visual outcomes.
   • Monitor project progress, ensuring that deadlines and client expectations are met.
   • Conduct quality control checks to maintain the team's creative standards.

5. 5. Creative Branding and Marketing

   • Collaborate with the marketing team to develop and maintain the brand's creative branding and identity.
   • Ensure consistency in the brand's visual assets, including its website, portfolio, and promotional materials.
   • Contribute to marketing campaigns by providing creative insights and concepts.

6. 6. Collaterals

   • Responsible for art direction of digital static and video content, social media content, web UI, static & video ads, photoshoots, packaging, inserts, etc.

Must Haves

Experience working in the D2C space. Must have experience working in creative direction for D2C brands in marketing, content and branding.

Qualifications

• Strong skills in visual strategy, team management and execution
• Experience in managing designers, shoots and creative direction
• Good knowledge of beauty, fitness and personal care industry and trends
• Ability to work independently and collaboratively
• Strong organizational and time management skills