Design Lead

Toppersnotes; Jaipur; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Toppersnotes in Jaipur is seeking a Design Lead to take ownership of the company's visual identity and brand design across all touchpoints. You will lead branding, marketing design, packaging, and education content design, ensuring a cohesive look.

The role requires strategic thinking, a strong portfolio, and collaboration with Marketing, Content, Product, and Business teams to translate objectives into compelling visual solutions.

Qualifications

• Strong portfolio demonstrating branding and campaigns.
• Ability to build complete design systems and brand experiences.
• Excellent conceptual thinking and visual communication.

Responsibilities

• Own and strengthen the company's brand identity and visual language.
• Lead design for major brand and marketing initiatives.
• Develop and maintain brand guidelines, visual systems and color systems.
• Design and oversee marketing creatives, campaigns, social media assets.
• Lead design of publication graphics, educational content, and packaging.
• Collaborate with Marketing, Content, Product and Business teams.
• Ensure consistency of the brand across campaigns and products.
• Review designs and build a strong design culture within the team.

Skills

Brand strategy

Portfolio

Brand systems

Visual communication

Design leadership

Education

Bachelor's or Master's in Design/Visual Communication

Graduates from NID, NIFT, IIT or equivalent

Job description

Back to Careers

Design Lead

Design JAIPUR FULL_TIME Posted Aug 25, 2026

About the Role

We are looking for a highly creative and strategic Design Lead / Brand Design Lead who can take complete ownership of the visual identity and brand design across the company.

The role will involve working across brand identity, marketing design, publication graphics, packaging, creative communication, and brand strategy, ensuring that every visual touchpoint is consistent, impactful, and aligned with the company's vision

What You'll Do

• Own and strengthen the company's overall brand identity and visual language
• Lead design for all major brand and marketing initiatives.
• Develop and maintain brand guidelines, visual systems, typography, color systems, and design principles.
• Design and oversee marketing creatives, campaigns, social media assets, advertisements, and digital communication
• Lead the design of publication graphics, educational content, and learning products
• Work on logo design, brand assets, packaging, product branding, and other physical/digital brand touchpoints.
• Translate marketing and business objectives into strong creative concepts and visual solutions.
• Develop creative concepts and ensure high-quality execution across multiple formats.
• Collaborate closely with the Marketing, Content, Product, and Business teams.
• Ensure consistency of the brand across campaigns, products, publications, packaging, and customer communication.
• Contribute to brand strategy through design, helping define how the company should look, communicate, and be perceived.
• Review and provide direction on designs created by other designers and build a strong design culture within the team.
• Manage multiple design projects simultaneously while maintaining quality and timelines.
• Stay updated with evolving design trends, consumer behavior, and emerging creative formats.

What We're Looking For

• Graduates from reputed design institutes such as NID, NIFT, IIT, or equivalent institutions would be preferred.
• Bachelor's or Master's degree in Design, Visual Communication, Graphic Design, or a related field.
• Strong understanding of brand strategy and its connection with visual design.
• Strong portfolio demonstrating branding, campaigns, marketing creatives, packaging, publications, and/or visual identity work
• Ability to think beyond individual creatives and build complete design systems and brand experiences.
• Excellent conceptual thinking with the ability to turn ideas into compelling visual communication.
• Strong experience in Brand Design, Visual Identity, Marketing Design, or Creative Design.
• Strong experience in Brand Design, Visual Identity, Marketing Design, or Creative Design
• Proven experience working on the brand side/in-house, preferably with consumer- facing or D2C brands.