Deputy Manager -Sales

PepsiCo; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

PepsiCo India Foods Sales is seeking a route optimization specialist to design and optimize frontline sales routes, maximize customer coverage, and boost productivity through data analysis and KPI-driven planning. You will collaborate with GTM leadership and use routing tools to deliver balanced route plans.

The role requires a Bachelor’s degree in Business or Supply Chain and 3–4 years of logistics or field sales experience, with strong analytical and communication skills.

Qualifications

• Bachelor's degree in Business or Supply Chain.
• 3–4 years of experience in logistics, supply chain or field sales.
• Strong analytical and communication skills.
• Experience with routing or logistics software is desirable.

Responsibilities

• Work with market GTM Leadership to understand GTM strategy, operating principles and sales routing requirements
• Using the GTM digital routing tool, generate balanced field sales routes based on KPIs (customers, segmentation, call frequency/day, sales volume, route times)
• Partner with Field Sales Leadership to ensure route plans are vetted and delivered on schedule and productivity goals
• Update geo-fencing data and modify route plans as required
• Develop and deliver reporting on call compliance and effectiveness; share insights with Field Sales team
• Prepare qualitative route performance analysis to highlight optimization opportunities
• Modify route solutions based on feedback and routing principles

Skills

Data analysis

Route planning

Communication

Stakeholder management

Education

Bachelor's degree in Business or Supply Chain

Tools

Routing software

Job description

Overview

This role supports the India Foods Sales organization by designing and optimizing efficient route plans for frontline sales teams. It focuses on maximizing customer coverage and productivity through data analysis, route planning, and continuous performance improvement. The position involves close collaboration with sales leadership, leveraging routing tools, and providing insights to enhance sales effectiveness and operational efficiency.

Responsibilities

Functional Responsibilities:

• Work with market GTM Leadership to understand GTM strategy, operating principles and sales routing requirements


• Using the GTM digital routing tool, generate balanced field sales routes based on set KPIs (Eg: # customers, segmentation, call frequency/day, sales volume and min-max daily/weekly route completion times)


• Partner with Field Sales Leadership team to ensure route plans are properly vetted and delivered in accordance with the established timeline and productivity / tactical objectives


• Continuously review and scrub geo-fencing data to ensure accuracy and currency. Update route plans as required.


• Develop and deliver reporting, including call compliance & call effectiveness and before/after comparison. Share key insights and recommendations with Field Sales team for future implementation


• Prepare qualitative route performance analysis to highlight further optimization opportunities and recommendations


• Modify route solutions based on feedback from GTM / Frontline Managers and in line with established routing principles

People Responsibilities:

• Close and frequent interaction with GTM / Frontline Leaders to gather requirements & feedback, refine route designs and share actionable insights and recommendations


• Develop winning relationships with India Foods Sales team, ensuring highest levels of agility and support are provided


• Interact with ICC Routing Planning Lead to explore and execute initiatives to improve GBS service offerings

Qualifications

• Bachelors degree in Business or Supply Chain


• 3-4 years experience in logistics, supply chain or field sales


• Experienced with Routing / Logistics software (desirable)


• Ability to understand complex business drivers, develop metrics, analyze and implement improvements


• Strong communication and influencing skills


• Results oriented with robust planning and follow up skills