Deputy Manager – Generative Engine Optimization and AI Digital Campaign Specialist

Nippon India Mutual Fund; Mumbai; Presencial; INR 1.500.000 - 2.500.000; Jornada completa

Descripción de la vacante

Nippon India Mutual Fund invites applications for a Deputy Manager – Generative Engine Optimization and AI Digital Campaign Specialist in Mumbai. You will lead the Generative Search Strategy to boost AI-generated visibility and coordinate content optimization for AI outputs.

You will also align paid media with SEO/ASO efforts, collaborate with IT and Marketing, and work with AI platforms to advance GEO-driven acquisition. A strong MBA and 2–4 years of relevant experience are preferred.

Formación

• Graduate MBA with 2-4 years of relevant work experience.
• Experience in similar role or worked with Google/OpenAI/Claude/Perplexity/Khoj/Yahoo/Bing.

Responsabilidades

• Develop and execute Generative Search Strategy to improve AI-driven visibility.
• Optimize content for AI summaries, citations, and conversational outputs.
• Coordinate paid media efforts to drive transactions; align GEO with SEO/ASO/content marketing.
• Bridge gap between search optimization and conversational AI discovery across platforms.
• Collaborate with internal IT and Marketing; manage external AI platforms/agencies.

Conocimientos

Team Player

Interpersonal skills

Learning mindset

LLM behavior knowledge

RAG familiarity

Modern SEO

Content creation

Performance data analysis

Educación

MBA

Herramientas

Google

OpenAI

Claude

Perplexity

Khoj

Yahoo

Bing

Descripción del empleo

Position title: Deputy Manager – Generative Engine Optimization and AI Digital Campaign Specialist

Department: Digital Business

Organizational relationships Reports to: Chief Manager – Digital Business

Purpose of the Job:

To drive GEO Focus for Discoverability on AI platforms and leverage AI tools for collateral development for User Acquisition

Key responsibilities:

• 1.Develop and Execute Generative Search Strategy –
  • a.Improve brand visibility in AI-generated search results and answers.
  • b.Optimize content to ensure inclusion in AI summaries, citations, and conversational outputs.
• 2.Synergise efforts on Paid media to generate optimum Business in terms of transactions
  • a. Align GEO strategies with traditional SEO, ASO, and content marketing efforts.
  • b. Ensure consistency across search engines, AI platforms, and voice assistants.
  • c. Bridge gap between search optimization and conversational AI discovery.
• 4.Collaboration & Stakeholder Alignment
  • a. Managing relationship with AI Platforms and external agencies mandated to help achieve departmental and organizational AI related goals
  • b. Managing internal stakeholders – IT, Marketing
• 1.Team Player
• 2.Strong interpersonal skills
• 3.Fire for learning new things
• 2. Knowledge of LLM behavior, training data sources, and response generation logic
• 3. Familiarity with retrieval-augmented generation (RAG) and AI search ecosystems
• 4. Expertise in modern SEO (beyond keywords): entities, semantics, and intent-based optimization
• 5. Ability to create high-quality, authoritative, structured content
• 6. proficiency in analyzing performance data (traffic, engagement, AI visibility metrics)

Formal Qualifications / Prior Work Exp:

-Graduate MBA with 2-4 years of relevant work experience

- Experience in similar kind of role or has worked in Google / Open AI / Claude / Perplexity / Khoj / Yahoo / Bing