Deputy General Manager – Marketing Strategy

Cadila Pharmaceuticals Limited; Ahmedabad District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Ahmedabad is seeking a Deputy General Manager – Marketing Project Lead to drive international marketing strategy and portfolio development with SBU heads. Emphasis on global brand selection and growth across domestic and international markets.

Role involves launching new brands globally, expanding existing brands internationally, and aligning marketing with supply/operations for faster execution and profitability.

Qualifications

• 5–7 years of experience in pharmaceutical marketing or portfolio strategy.
• Education in science/pharmacy with MBA from a reputed institute.
• Experience leading international marketing initiatives and brand launches.

Responsibilities

• Lead international marketing strategy and brand portfolio development with SBU heads.
• Global brand selection and identifying market gaps using insights.
• Develop rationale for new brand launches and expand domestic brands internationally.
• Coordinate marketing with operations to speed execution and align demand.
• Define brand strategies, optimize product mix, and monitor KPI-based marketing.

Skills

International marketing

Portfolio strategy

Brand management

Market research

Cross-functional leadership

Supply chain alignment

Education

Science

B.Pharm

M.Pharm

MBA

Job description

Designation: Deputy General Manager – Marketing Project Lead

Location: Ahmedabad (Bhat)

Industry: Pharmaceutical – International Business Strategy

Experience: 5–7 years

Education: Science / B.Pharm / M.Pharm + MBA from reputed institute

Lead international marketing strategy and brand portfolio development by working closely with Strategic Business Unit (SBU) marketing heads.

Focus areas include:

• Global brand selection
• Driving sustainable growth in domestic and international markets
• Identify global market gaps through marketing insights.

Brand Launch & Expansion

• Develop rationale for new brand launches globally.
• Introduce successful domestic brands into international markets.

Marketing & Operations Coordination

• Improve execution speed through marketing-operations collaboration.
• Align supply/operations with market demand.
• Select brands for global therapy segments.
• Create attribute mapping for geographic positioning.
• Build strong brand & marketing strategies.
• Optimize product mix and tail-end brands for profitability.

Execution & Monitoring

• Ensure KPI-based marketing execution.
• Identify risks/opportunities early and recommend corrective actions.
• Background in pharmaceutical marketing or portfolio strategy
• Experience in international healthcare business projects