Demand Planning Manager

lego; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

The LEGO Group in India is seeking a Demand Planning Manager to own the end-to-end Demand Plan for Consumer Sales and Selling-In across themes, customers, and SKUs. You will balance commercial ambitions with supply constraints and coordinate with Sales, Marketing, and BI to align plans with product launches and promotions.

You will drive forecast accuracy, monitor KPI drivers, and lead improvements in planning tools and processes while ensuring strong in-stock levels and minimizing waste.

Qualifications

• Bachelor's Degree with MBA in Operations or Supply chain management from a Tier 1 institute preferred.
• 5+ years owning and delivering demand planning, supply planning, or advanced analytics in FMCG/retail or consumer goods.
• Strong understanding of S&OP processes and demand drivers; translate CS/SI/inventory dynamics into decisions.
• Navigate ambiguity, prioritize, and take accountability in fast-paced environments.
• Strong collaborator with Sales and Marketing; executive presence and influence.

Responsibilities

• Own the end-to-end Demand Plan for CS and SI at theme, customer group, and SKU level.
• Shape BU-level CS and SI decisions balancing demand with supply, inventory health, and financial implications.
• Align demand assumptions with Sales and Brand Management for launches and promos.
• Collaborate with Sales and Marketing to understand drivers and KPI deviations from forecasts.
• Monitor forecast performance and adjust plans to maintain in-stock levels and minimize waste.
• Represent Demand Planning in cross-functional forums and drive alignment on priorities.

Skills

Forecasting

Demand planning

S&OP

Stakeholder management

Analytical thinking

Executive presence

Education

MBA in Operations or Supply Chain Management

Tools

Power BI

Excel VBA

Power Query

Job description

Are you ready to join a high-performing Operations team and take ownership of demand decisions that shape business performance, influence senior colleagues, and ensure our products are available when it matters most?

Bring your planning and forecasting skills to be part of India's growth journey - Use your excellent stakeholder skills to assure an optimal build up of India's business plans, that are grounded in market realities while clearly articulating BU-specific assumptions across the planning horizon consolidating key inputs from sales and marketing to create plans.

No relocation assistance is offered for this position

Core Responsibilities:

• Own the end-to-end Demand Plan for a part of the Business Unit, covering both Consumer Sales (CS - sales to consumers, based on retail sell-out data) and Selling-In (SI - sales to retail partners) at theme, customer group, and SKU level.
• Shape BU-level CS and SI decisions by balancing commercial ambitions with supply chain constraints, inventory health, and financial implications
• Define, challenge, and align demand assumptions with Sales and Brand Management, ensuring plans reflect commercial activities, product launches, and promotional strategies.
• Work with the sales and marketing teams to gain an understanding of past performance and reasons for deviations from expectations, as well as the drivers behind Forecasting KPIs.
• Work with the Business Intelligence team to understand drivers impacting consumer sales, including any changes to the category or country macroeconomic environment.
• Monitor and steer forecast performance (topline, theme, and item level), proactively identifying risks and adjusting plans to ensure strong in-stock levels while minimizing excess inventory and waste.
• Represent Demand Planning in key cross-functional forums, shaping plans for critical campaigns and driving alignment on priorities and trade-offs.
• Manage the Gap to Target process with Sales and Marketing to identify opportunities to close gaps in Consumer Sales and Retail Inventory
• Build and continuously improve demand planning capabilities, including tools, analytics, and ways of working, driving digitalization, process and collaboration excellence.

Understanding of different channels & their behaviour which support better planning & forecasting.

Play your part in our team succeeding

BU India is one of the fastest growing BUs in the LEGO group and is quite strategic to the growth of the APAC maket. The team provides the operational backbone for sales and marketing functions enabling business continuity covering planning, inventory, customer service and logistics.

As Demand Planning Manager, you will shape the BU demand plan, aligning Sales and Marketing into one clear, data-driven view that drives critical commercial and supply chain decisions. Your work ensures the business commits to the right volumes at the right time

Do you have what it takes?

• Bachelor's Degree with MBA in Operations or Supply chain management from a Tier 1 institute is preferred
• Proven experience of 5 years or above owning and delivering demand planning, supply planning, or advanced analytics within a multinational FMCG, retail, or consumer goods organization.
• Strong understanding of S&OP processes and demand drivers, with the ability to translate Consumer Sales (CS), Selling-In (SI), and inventory dynamics into clear business decisions and outcomes.
• Ability to navigate ambiguity and complexity, prioritize effectively, and take accountability for sound business decisions in fast-paced and volatile environments.
• Strong collaborator management and executive presence; acts as a decisive sparring partner to Sales and Marketing, confidently influencing and constructively challenging decisions.
• Strong analytical and strategic capability; able to synthesize complex datasets, challenge assumptions, and own the development of robust, actionable demand plans.

NICE TO HAVE:

• Result Orientation There is a high expectation to deliver an accurate and insight-based forecast built off an understanding of past performance and the ability to explain its impact on future planning assumptions.
• Collaboration To be effective in this role, you will need to proactively build a culture of collaboration with the Sales, Marketing and Business Intelligence teams where changes in planning assumptions are stress-tested through constructive discussions.
• Functional Expertise You will need to have a strong understanding of Sales and Operations Planning and Forecasting, as well as best practices to be able to drive the continuous improvement within the processes.
• Power BI Passion for data and digital tools advanced proficiency in Excel (including VBA and Power Query) and Power BI, with a focus on driving automation and enabling better decision-making.