Demand Generation Lead | 8+ Years | B2B SaaS in Logistics space

MetaMorph; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

MetaMorph is seeking a Demand Generation Lead with over 8 years of experience in creating and executing marketing strategies for B2B SaaS in the logistics domain. The successful candidate will drive demand generation efforts targeting enterprise clients, utilizing advanced marketing techniques and analytics to enhance the lead generation process, ultimately impacting the company's growth and market position.

Qualifications

• 8+ years of experience in B2B demand generation.
• Experience in SaaS, logistics, or enterprise software.
• Proven track record of generating $25M+ pipeline annually.

Responsibilities

• Develop and execute a demand generation strategy targeting enterprise and CPG brands.
• Create and manage multi-channel marketing campaigns.
• Conduct performance analytics and optimization of campaigns.

Skills

Strategic thinking

Data-driven mindset

Analytical capabilities

Excellent communication

Tools

Marketing automation platforms

ABM platforms

Job description

Demand Generation Lead | 8+ Years | B2B SaaS in Logistics space

Join to apply for the Demand Generation Lead | 8+ Years | B2B SaaS in Logistics space role at MetaMorph

Demand Generation Lead | 8+ Years | B2B SaaS in Logistics space

Join to apply for the Demand Generation Lead | 8+ Years | B2B SaaS in Logistics space role at MetaMorph

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HR Advisory | Talent Acquisition - Non-Tech | MetaMorph - Driven by Ambition, Powered by People.

About MetaMorph:

MetaMorph is a 360° HR Advisory firm incubated within Blume Ventures and dedicated to helping startups scale, evolve, and grow. We’ve helped more than 220 startups and multiple hires (and counting), providing them with the platform and opportunities they deserve

About our Client:

Our client is a global logistics technology company that provides AI-powered supply chain solutions. Their platform helps enterprises optimize route planning, delivery scheduling, and fleet utilization across various geographies. With a strong presence in sectors like e-commerce, retail, FMCG, and third-party logistics, they are transforming last-mile and middle-mile operations for some of the world’s largest brands.

Responsibilities:

• Develop and execute comprehensive demand generation strategy targeting our ideal customer profile: Enterprise retailers, CPG/FMCG brands, and 3PL companies.
• Build and maintain a Target Account List of high-value prospects across key verticals.
• Create account-based marketing (ABM) campaigns for enterprise prospects.
• Establish predictable pipeline generation to support the revenue targets

Campaign Management & Execution:

• Design and execute multi-channel demand generation campaigns including:

- LinkedIn and industry-specific digital advertising.

- Content syndication and thought leadership programs.

- Webinar and virtual event strategies.

- Email nurture sequences and marketing automation.

• Develop region-specific campaigns for NA, EU, India, MEA, and SEA markets.
• Create compelling value propositions for different buyer personas.

Performance Analytics & Optimisation:

• Establish and track key metrics including:

- Pipeline velocity and conversion rates.

- Cost per qualified lead and customer acquisition cost.

- Campaign ROI and attribution modelling.

- Account engagement scores and buying signals.

• Implement advanced lead scoring and qualification frameworks.
• Conduct regular campaign performance analysis and optimization.

Required Qualifications:

Experience & Background:

• 8+ years of B2B demand generation experience, preferably in SaaS, logistics, or enterprise software technology.
• Proven track record of generating $25M+ pipeline annually.
• Experience with enterprise sales cycles (6-18 months) and complex buying committees.
• Background in supply chain, logistics, or transportation technology preferred.

Technical Skills:

• Expert proficiency in marketing automation platforms.
• Experience in using disruptive AI solutions for demand generation.
• Experience with ABM platforms.
• Knowledge of social selling techniques.

Core Competencies:

• Strategic thinking with ability to execute tactical campaigns.
• Data-driven mindset with strong analytical capabilities.
• Excellent written and verbal communication skills.
• Experience working with the above listed geographies.
• Ability to work in fast-paced, high-growth startup environment.
• Lead a growing demand generation team as company scales.
• Opportunity to shape marketing strategy for global expansion.
• Career progression to senior leadership position in the Sales & Marketing organisation.
• Work with cutting-edge AI and logistics technology.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Business Development

• Industries

  Transportation, Logistics, Supply Chain and Storage

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