Demand Generation Data & Reporting Specialist

AMETEK; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

FARO CREAFORM in Bengaluru, India is seeking a Demand Generation Data & Reporting Specialist to measure and improve marketing performance across the prospect-to-order journey. You will build dashboards, manage attribution, and analyze funnel metrics to drive strategic decisions.

Collaborating with Marketing, Sales Operations, and IT, you will own reporting across the lifecycle, ensure data quality, and provide forecasting and actionable recommendations to enhance marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing Analytics, Business Intelligence, Data Analytics, Information Systems, or a related field.
• 5 to 8 years of experience in marketing analytics, business intelligence, or a similar data-focused role.
• Advanced expertise with Power BI, including dashboard development and data modeling.
• Strong SQL skills and experience transforming and analyzing large datasets.
• Hands-on experience with Salesforce and Pardot reporting environments.
• Strong understanding of marketing funnel metrics, lead management processes, and attribution methodologies.
• Ability to translate business questions into meaningful analysis and clear recommendations.
• Experience with GA4, multi-touch attribution models, or Power Automate is considered an asset.
• Bilingualism (English and French) is considered an asset.

Responsibilities

• Build and maintain Power BI dashboards to track marketing performance, demand generation activities, and funnel conversion metrics.
• Own reporting across the prospect-to-order lifecycle, ensuring accurate visibility into key performance indicators.
• Develop and manage marketing attribution models to measure the impact of campaigns on pipeline creation.
• Establish data governance standards, metric definitions, and reporting frameworks to ensure consistency and accuracy.
• Collaborate with Marketing, Sales Operations, and IT teams to integrate and manage data from Salesforce, Pardot, and Google Analytics.
• Lead data quality initiatives, including deduplication, normalization, and enrichment activities.
• Provide trend analysis, forecasting, and actionable recommendations to improve marketing effectiveness.
• Support the development of new reporting solutions aligned with evolving business priorities.

Skills

Data modeling

Analytics

Business intelligence

Education

Bachelor's degree in Marketing Analytics or related field

Tools

Power BI

SQL

Salesforce

Pardot

Google Analytics

GA4

Power Automate

Job description

Are you passionate about transforming marketing data into actionable insights? Do you enjoy building dashboards, optimizing reporting processes, and helping teams make smarter decisions? As a Demand Generation Data & Reporting Specialist at FARO CREAFORM, you will play a key role in measuring and improving marketing performance across the entire prospect-to-order journey.

Working closely with Marketing, Sales Operations, and IT teams, you will own demand generation reporting, marketing attribution, and funnel analytics. Your work will provide the visibility and insights needed to drive strategic decisions and business growth at FARO CREAFORM.

Key Responsibilities

• Build and maintain Power BI dashboards to track marketing performance, demand generation activities, and funnel conversion metrics.
• Own reporting across the prospect-to-order lifecycle, ensuring accurate visibility into key performance indicators.
• Develop and manage marketing attribution models to measure the impact of campaigns on pipeline creation.
• Establish data governance standards, metric definitions, and reporting frameworks to ensure consistency and accuracy.
• Collaborate with Marketing, Sales Operations, and IT teams to integrate and manage data from Salesforce, Pardot, and Google Analytics.
• Lead data quality initiatives, including deduplication, normalization, and enrichment activities.
• Provide trend analysis, forecasting, and actionable recommendations to improve marketing effectiveness.
• Support the development of new reporting solutions aligned with evolving business priorities.

What Will Help You Succeed At FARO CREAFORM

• Bachelor’s degree in Marketing Analytics, Business Intelligence, Data Analytics, Information Systems, or a related field.
• 5 to 8 years of experience in marketing analytics, business intelligence, or a similar data-focused role.
• Advanced expertise with Power BI, including dashboard development and data modeling.
• Strong SQL skills and experience transforming and analyzing large datasets.
• Hands‑on experience with Salesforce and Pardot reporting environments.
• Strong understanding of marketing funnel metrics, lead management processes, and attribution methodologies.
• Ability to translate business questions into meaningful analysis and clear recommendations.
• Experience with Google Analytics 4 (GA4), multi‑touch attribution models, or Power Automate is considered an asset.
• Bilingualism (English and French) is considered an asset. This role involves collaboration with global teams, international stakeholders, and colleagues located outside Canada.

Compensation

Currency: INR

Salary Minimum: Market

Salary Maximum: Market

Incentive: No

Disclaimer: Where a specific pay range is noted, it is a good faith estimate at the time of this posting. The actual salary offered will be based on experience, skills, qualifications, market / business considerations, and geographic location.

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.5 billion.

AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 22,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK is a component of the S&P 500. Visit https://www.ametek.com/careers for more information.