Database Manager

Society for Human Resource Management (SHRM); Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Society for Human Resource Management (SHRM) in India seeks a data-focused professional to manage centralized databases for conferences, learning programs, and memberships. You will cleanse, validate, and enrich data, eliminate duplicates, and develop SOPs to ensure data hygiene.

You will segment audiences by industry, function, geography, and designation to support events and campaigns. Responsibilities include building targeted audience lists, tracking registration trends, and delivering

Qualifications

• Experience with large datasets and attendee/participant data.
• Ability to segment audiences for conferences and learning programs.
• Proficiency in Excel features (PivotTables, XLOOKUP, Power Query).
• Familiarity with CRM data management and reporting.

Responsibilities

• Manage centralized databases for conferences, learning programs, certifications, memberships, and people engagement activities.
• Cleansing, validating, updating, and enriching databases to ensure accuracy and completeness.
• Eliminate duplicate records and maintain data hygiene standards.
• Create and maintain SOPs for data management.
• Segment databases by industry, function, designation, geography, and customers/prospects/partners.
• Build targeted audience lists for events and campaigns.
• Generate insights from attendee, delegate, sponsor, exhibitor, and campaign data.
• Support leadership with data-driven reports and recommendations.
• Manage delegate, speaker, sponsor, exhibitor, and partner databases; track registration trends.

Skills

Advanced Excel

CRM platforms

Data analytics

Email marketing

Database management

Problem solving

Attention to detail

B2B marketing

Tools

Salesforce

HubSpot

Zoho

Job description

Role & responsibilities

Database Management & Data Quality

• Manage and maintain centralized databases for conferences, learning programs, certification initiatives, memberships, and people engagement activities.
• Cleanse, validate, update, and enrich databases to ensure accuracy and completeness.
• Eliminate duplicate records and maintain data hygiene standards.
• Create and maintain standard operating procedures (SOPs) for data management.

Data Segmentation & Audience Profiling

• Segregate databases based on:
  • Industry sectors
  • Functional roles (HR, L&D, Talent Acquisition, DEI, Leadership, Technology, etc.)
  • Designation levels (CHRO, HR Head, Director, Manager, Specialist)
  • Geography and regional markets
  • Existing customers, prospects, and partners
• Build targeted audience lists for conferences, webinars, roundtables, certifications, and learning programs.

Excel & Data Analytics

• Advanced management of Excel spreadsheets and large datasets.
• Utilize Pivot Tables, VLOOKUP/XLOOKUP, Power Query, dashboards, and reporting tools.
• Generate business insights from attendee, delegate, sponsor, exhibitor, and campaign data.
• Support leadership with data-driven reports and recommendations.

Conference & Event Support

• Manage delegate, speaker, sponsor, exhibitor, and partner databases.
• Track registration trends, attendance patterns, and engagement metrics.
• Support attendee acquisition campaigns through accurate targeting and segmentation.
• Monitor event funnel performance from invitation to registration and attendance.
• Prepare post-event analytics and stakeholder reports.

B2B Campaign Management

• Support email marketing and outreach campaigns through audience segmentation.
• Build and maintain prospect databases for sponsorship, exhibition, and partnership opportunities.
• Coordinate campaign lists for telemarketing, digital marketing, and inside sales teams.
• Track campaign performance metrics including open rates, CTR, registrations, conversions, and ROI.
• Identify new business opportunities through database research and market mapping.

CRM & Marketing Operations

• Maintain CRM records and ensure timely updates.
• Track customer journeys and engagement history.
• Generate reports for sales, marketing, and business development teams.
• Support lead generation and lead nurturing activities.

Market Research & Intelligence

• Conduct research to identify target organizations, industry leaders, HR professionals, and potential partners.
• Develop databases of decision-makers and influencers across industries.
• Support conference agenda development through stakeholder mapping and industry insights.

Reporting & Business Intelligence

• Create weekly and monthly dashboards for:
  • Registrations
  • Delegate acquisition
  • Sponsorship pipeline
  • Campaign performance
  • Industry penetration
  • Customer engagement
• Analyze trends and provide recommendations to improve outreach and business growth.

Preferred candidate profile

Desired Skills

• Advanced Microsoft Excel (Pivot Tables, XLOOKUP, Power Query, Data Validation)
• CRM platforms (Salesforce, HubSpot, Zoho, or equivalent)
• Data analytics and reporting
• Email marketing platforms
• Database management and data cleansing
• Strong analytical and problem-solving skills
• Attention to detail and accuracy
• Understanding of B2B marketing and conference business models

Key KPIs

• Database accuracy and hygiene levels
• Campaign conversion rates
• Quality of audience segmentation
• Registration and delegate acquisition support
• Lead generation and pipeline contribution
• Reporting accuracy and turnaround time
• Stakeholder satisfaction and data reliability