Data Scientist Marketing Analytics

Lincoln Motor Company; Chennai; Presencial; INR 2.600.000 - 5.200.000; Jornada completa

Descripción de la vacante

Lincoln Motor Company is seeking a Senior Data Scientist to drive analytics across CRM marketing and performance media programs for North America. You will partner with US-based data science peers, data engineering, and marketing teams to turn customer and campaign data into measurable insights, enabling optimization and growth across email, paid media, and multi-channel journeys.

The role requires 5+ years of applied data science experience, strong SQL/Python/R skills, and the ability to

Formación

• 5+ years of applied data science experience in CRM marketing and/or performance analytics.
• Direct experience with media platform data (Google Ads, Search Ads 360, Meta, DV360) integrated with internal customer data.
• Strong understanding of CRM metrics (engagement, churn, LTV) and media performance signals.
• Fluency in SQL and Python/R; ability to communicate insights to non-technical stakeholders.
• Advanced degree preferred; Bachelor's in a quantitative field required.

Responsabilidades

• Design and own measurement frameworks for CRM and performance media campaigns.
• Build causal inference models and A/B/n test designs.
• Support marketing campaign forecasting and target setting.
• Mentor junior analysts and data scientists on analytics best practices.
• Explore AI tools to automate reporting and enhance insights.

Conocimientos

SQL

Python

R

Causal inference

A/B testing

Educación

Bachelor's degree in quantitative field

Advanced degree preferred

Herramientas

Google Ads

Search Ads 360

DV360

Meta

Descripción del empleo

Job Description:

We're looking for a Senior Data Scientist to drive the analytics and measurement strategy across our CRM marketing and performance media programs for North America. In this role, you'll partner with your US based data science peers, data engineering, and marketing teams to turn customer and campaign data into measurable insight — driving optimization, measurement, and growth across email, paid media, and multi-channel journeys.

• Design and own measurement frameworks for CRM (email, push, lifecycle) and performance media (paid search, social, display) campaigns, including incrementality, holdouts, and lift measurement.
• Build causal inference models and A/B/n test designs to quantify campaign impact
• Support marketing campaign performance forecasting and target setting.
• Partner with agencies and data partners to ensure tracking, data quality, and a consistent measurement taxonomy across owned and paid channels.
• Translate complex analyses into clear, actionable recommendations for non-technical stakeholders.
• Leverage and evaluate emerging AI tools and capabilities to streamline existing workflows and unlock new analytical approaches — automating reporting, assisting with code and feature engineering, and enabling faster, higher-quality insights.
• Mentor junior analysts/data scientists on analytics best practices.
• 5+ years of applied data science experience, with a focus on CRM marketing and/or performance media analytics
• Direct experience working with media platform data (Google Ads, Search Ads 360, Meta, DV360, etc.) and combining it with internal customer and sales data for daily optimization.
• Strong understanding of CRM metrics (engagement, churn, LTV, lifecycle) and media performance signals (efficiency, cost, conversion, ROAS).
• Ability to partner across teams (e.g., MMM, media buying, CRM) to connect the dots and deliver a holistic performance view.
• Strong statistical grounding: experimental design, causal inference, predictive modeling, time-series.
• Curiosity and hands-on comfort with AI/ML tooling and automation (e.g., LLMs, copilots, auto-ML) to speed up data work.
• Fluency in SQL and Python/R. Excellent communication — able to influence daily decisions with data.
• Bachelor's degree in a quantitative field; advanced degree preferred.