Data Analyst, Omnichannel/AdTech (Remote, India)

PulsePoint; India; Hybrid; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Remote-friendly policy

Health benefits

Job summary

PulsePoint is seeking a Data Analyst to join ourData Analytics team in India. You will take ownership of complex data workflows, build scalable SQL-based pipelines in BigQuery, and turn raw data into actionable insights for internal teams and clients.

You'll collaborate with Product Managers, BI, Engineering, and Client Teams to deliver impactful analysis, dashboards, and feature enhancements, helping scale our analytics platform.

Qualifications

• Minimum 3 years of relevant experience in data analytics and attribution.
• Experience with deterministic and probabilistic attribution methodologies.
• Ability to analyze multi-device campaign performance and user behavior.
• Strong SQL skills; write and debug complex queries from scratch.
• Experience with Airflow, ETL pipelines, or scheduling tools.
• Proficiency in Excel (pivot tables, VLOOKUP).
• Familiarity with web analytics platforms (Google Analytics, Adobe Analytics).
• Experience with BI tools (Tableau/Looker).
• Python for automation or workflow logic.

Responsibilities

• Own end-to-end complex data workflows like HCP365 and Omnichannel.
• Troubleshoot issues and provide clarity in ambiguous situations.
• Translate complex data into client-facing insights and dashboards.
• Build scalable, automated data solutions.
• Support client teams with data deep dives and ad hoc analysis.

Skills

SQL queries

Airflow

BigQuery

Data analysis

Deterministic attribution

Attribution methodologies

Excel

Google Analytics

Adobe Analytics

Python

Tableau

Tools

Airflow

BigQuery

Tableau

Looker

Job description

There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's “an itch you're looking to scratch.” Whatever may be the reason, listen to what some of our team members are saying about working here:

"My manager takes the time to not only identify my next career move, but the steps that will take me there. I even have my own personal training budget that I'm encouraged to spend."

"Our input is valued and considered. Everyone has a voice and that goes a long way in ensuring that we're moving towards a shared goal."

"The Leadership team is incredibly open on their goals and how I contribute to the larger company mission. We all know where we fit and how we can make an impact every day."

PulsePoint

PulsePoint is growing, and we're looking for a Data Analyst to join our Data Analytics team!

A BIT ABOUT US:

PulsePoint is a fast-growing healthcare technology company (with adtech roots) using real-time data to transform healthcare. We help brands and agencies interpret the hard-to-read signals across the health journey and unify these digital determinants of health with real-world data to produce the most dimensional view of the customer. Our award-winning advertising platforms use machine learning and programmatic automation to seamlessly activate this data, making marketing, predictive analytics, and decision support easy and instantaneous. The most exciting part about working at PulsePoint is the enormous potential for personal and professional growth.

Data Analyst

Our Analysts take full ownership of complex data workflows and help drive innovation across PulsePoint's analytics products like Signal and Omnichannel. They build scalable solutions, automate manual processes, and troubleshoot issues across teams. By turning raw data into clear, actionable insights, they support both internal stakeholders and external clients. Data Analysts on the Data Analytics team work closely with Product Managers, BI, Engineering, and Client Teams to deliver high-impact analysis, reporting, and feature enhancements that shape the future of our data and analytics platforms.

THE PRODUCT YOU’LL BE WORKING ON

You'll be working on HCP365, the core technology of PulsePoint’s analytics products - Signal, and Omnichannel. HCP365 (the first Signal product) is an AWARD-WINNING product having won a Martech Breakthrough Award and a finalist for the PM360 Trailblazer Award. It's the only health analytics and measurement solution that provides a complete, always-on view of HCP audience engagement across all digital channels with advanced data logic, automation, and integrations. This gives marketers and researchers unprecedented access to data insights and reporting used to inform and optimize investment decisions. You'll be helping scale the platform further with new features, cleaner attribution, and smarter automation to support client growth and product expansion.

WHAT YOU'LL BE DOING:

This is a hybrid role at the intersection of data analysis, operational support, and technical platform ownership. Your work will directly contribute to the accuracy, scalability, and performance of our attribution and measurement solutions.

• Take ownership of key workflows like HCP365 and Omnichannel
• Support Omnichannel at an enterprise level across the whole organization
• Build and improve Big Query SQL-based pipelines and Airflow DAGs
• Conduct R&D and contribute towards roadmap planning for new features in product
• Support client teams with data deep dives, troubleshooting, and ad hoc analysis
• Translate complex data into simple, client-facing insights and dashboards
• Dig into data to answer and resolve client questions

REQUIRED QUALIFICATIONS:

Minimum 3 years of relevant experience in:

• Understanding of deterministic and probabilistic attribution methodologies
• Proficiency in analyzing multi-device campaign performance and user behavior
• Excellent problem-solving and data analysis skills. Ability to organize large data sets to answer critical questions, extrapolate trends, and tell a story
• Writing and debugging complex SQL queriesfrom scratch using real business data
• Strong understanding of data workflows, joins, deduplication, attribution, and QA
• Working with Airflow workflows, ETL pipelines, or scheduling tools
• Proficient in Excel (pivot tables, VLOOKUP, formulas, functions)
• Understanding of web analytics platforms (Google Analytics, Adobe Analytics, etc.)
• Experience with at least one BI Software (Tableau, Looker, etc.)
• Able to work until 3/4pm ET; we are fine with remote work
• Note that this role is for India only and we do not plan on transferring hires to the U.S./UK in the future
• Python for automation or workflow logic

Basic experience with:

• Designing data pipelines and optimizing them
• Working on AI agents, automation tools, or workflow scripting
• Dashboard design and data storytelling

And one of:

• ELT experience
• Experience with automation
• Statistics background

PREFERRED QUALIFICATIONS:

• Exposure to:
• Health related datasets, hashed identifiers
• Workflow optimization or code refactoring
• Project Management tools like JIRA or Confluence
• Bonus if you've worked on R&D or helped build data products from scratch

WHAT WE'RE LOOKING FOR:

We're looking for a hands-on, reliable, and proactive Analyst who can:

• Jump into complex workflows and own them end-to-end
• Troubleshoot issues and bring clarity in ambiguous situations
• Balance between deep technical work and cross-team collaboration
• Build scalable, automated, and accurate solutions

COMP STRUCTURE & BENEFITS:

• Comp structure: fixed (inclusive of PF, Gratuity, and a 25k INR medical premium) + a target annual bonus that is approximately 5% of the gross annual earnings. Note that we don’t offer stock options.
• Health Insurance Policy (Self & Family): Every employee and their immediate family are covered under Health Insurance Policy worth INR. 500,000
• Term Life Insurance & Personal Accidental Insurance: Every employee is covered under Term Life Insurance and Personal Accident Insurance Policy worth INR. 25,00,000/- each

SELECTION PROCESS:

• WebMD SQL Screening Test via CodeSignal (45 minutes)
• PulsePoint SQL Screening Test via CodeSignal (25 minutes)
• Screening Call & Behavioral Questions (45 minutes)
• SQL Live Coding Interview (45 minutes)
• Product Design Interview (60 minutes)
• Team Interview with Director of Analytics and SVP of Analytics (2 x 30 minutes)

RED FLAGS FOR US:

Candidates won’t succeed here if they haven’t worked closely with data sets or have simply translated requirements created by others into SQL without a deeper understanding of how the data impacts our business and, in turn, our clients’ success metrics.

Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!

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