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Gnani Innovations Private Limited seeks a Data Analyst for Collections & Lending Analytics in Bengaluru. The role centers on turning campaign and payment data into strategies that improve collection efficiency and lead conversions. You will analyze data, build dashboards, and drive data-driven outcomes for NBFCs and banks.
You will work with data quality, segmentation, and reporting to support evidence-based decisions, with a focus on measured improvements and client-ready insights.
2 - 4 years experience
About Gnani.ai and the team
Gnani.ai builds proprietary voice and conversational AI – ASR (Automatic Speech Recognition), TTS (Text-to-Speech), SLMs (Small Language Models) and agentic voice platforms such as Inya.ai – across 22+ Indian languages.
The Delivery team runs AI voice and messaging campaigns for leading Indian banks, NBFCs (Non-Banking Financial Companies) and retail lenders.
Collections portfolios: Personal Loan, Business Loan, Auto Loan and Gold Loan, across Pre-due, Post-due (Self-cure), Charges Collection and Settlement buckets.
Sales portfolios: lead qualification for SME (Small and Medium Enterprise) loans, Top-up loans and Refinance/Balance Transfer.
You will sit at the center of this engine: your segmentation and analysis decide who gets called, when, and with what message – and the insights you produce decide how much our clients collect and convert.
This role exists to turn campaign, call-outcome and payment data into strategies that measurably lift collection efficiency and lead conversion for our clients. File uploads and campaign operations sit with a separate owner; this role is purely analytical.
Insight: clients see clear, trusted dashboards and understand why numbers moved, not just that they moved.
Uplift: tested calling and messaging strategies that move connectivity, PTP (Promise to Pay) kept rate and collection efficiency month on month.
Proof: every claimed improvement is measured against a control group, so clients trust the impact attributed to Gnani.
Account growth: data-backed evidence that helps Delivery expand scope and revenue within each account.
1. Data quality and segmentation logic
Define segmentation rules (bucket, DPD – Days Past Due, ticket size, language, past behaviour) that the campaign operations owner executes.
Specify suppression logic – DND (Do Not Disturb), opt-outs, paid-customer exclusion – and audit that it is applied correctly.
Audit data quality weekly: dialed vs. allocated base, disposition consistency, payment-file match rates; flag gaps to the Project Manager.
Own the data dictionary for each account so metrics are calculated the same way every time.
2. Data logic and analysis
Find drivers of drop-off by segment, time slot, language, retry count and script variant.
Use Mongo and Python to analyze large call and payment datasets and automate recurring analysis.
Build simple propensity views (who is likely to pay or respond) to prioritize calling effort.
3. Dashboards and reporting
Build and maintain client dashboards (Power BI or Excel) for daily, weekly and monthly reviews.
Present data in a clear, client-ready format: trends, bucket-wise and product-wise performance, and next actions.
Prepare data packs for QBRs (Quarterly Business Reviews) with the Project Manager.
4. Calling and messaging strategy
Design segment-wise strategies: time-of-day slots, retry cadence, language, channel mix (voice, WhatsApp, SMS – Short Message Service) and script variants.
Run A/B tests and measure uplift against a control group before scaling a change.
Recommend bucket-specific approaches (e.g., reminder-led for Pre-due, PTP-led for Self-cure, offer-led for Settlement).
5. Client communication
Lead analytical conversations with client collections, risk and product teams: performance reviews, strategy proposals, test readouts.
Explain numbers in business terms (amount recovered, roll-back avoided) rather than call counts.
Manage multiple accounts in parallel with clear prioritization agreed with the Project Manager.
6. Data protection and compliance
Handle borrower data (names, phone numbers, loan account numbers, outstanding amounts) as sensitive PII (Personally Identifiable Information).
Follow the DPDP Act (Digital Personal Data Protection Act, 2023), RBI (Reserve Bank of India) Fair Practices Code and recovery-agent guidelines, and TRAI (Telecom Regulatory Authority of India) calling-hour and DND rules.
Use only approved, access-controlled storage; never share client data over personal email or messaging apps.
Primary Skills Pivot Table VLOOKUP Advanced SQL (CTEs, Window Functions) Pivot Tables XLOOKUP Advanced Excel (Pivot Tables, VBA) JOINS and FUNCIONS