Data Analyst At PINKVILLA in Mumbai – Apply Now

PINKVILLA; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Influence product and content strategy

Work with cross-functional teams

Shape user engagement and business outcomes

Job summary

PINKVILLA is seeking an experienced Data Analyst to drive data-backed decision-making across product, content, marketing, and business teams. This high-impact role focuses on understanding user behavior and optimizing engagement.

Responsibilities include analyzing user journeys, building dashboards, and providing actionable insights. Candidates should have strong proficiency in SQL and analytic tools, with experience in digital media or content-driven platforms being a plus.

Join a leading digital media platform and influence growth strategy!

Qualifications

• Strong proficiency in SQL and Excel/Google Sheets.
• Experience with digital analytics tools.
• Strong analytical thinking and problem-solving skills.
• Excellent communication and stakeholder management.

Responsibilities

• Analyze user journeys across onboarding and content consumption.
• Track metrics like DAU/MAU and retention.
• Provide insights to improve content strategy and engagement.
• Build dashboards for product and marketing teams.

Skills

SQL

Excel / Google Sheets

Google Analytics

AppsFlyer

Firebase

Mixpanel

Amplitude

CleverTap

Tableau

Power BI

Looker

Job description

Data Analyst Role Overview

PINKVILLA is looking for an experienced Data Analyst to drive data-backed decision-making across product, content, marketing, and business teams. This is a high-impact role focused on understanding user behavior, optimizing engagement, and contributing to app growth and revenue.

About PINKVILLA

PINKVILLA is a leading digital media and entertainment platform known for celebrity news, lifestyle content, and engaging video formats. The company focuses on delivering high-quality content experiences while leveraging data to drive user engagement and growth.

Key Responsibilities

Product & App Analytics

• Analyze user journeys across onboarding, content consumption, and retention
• Track metrics like DAU/MAU, retention (D1/D7), session duration, and churn
• Identify funnel drop-offs and recommend improvements
• Evaluate product features and A/B test performance

Content Performance Analysis

• Analyze performance of videos, shows, and content formats
• Identify trends like completion rates, binge patterns, and repeat views
• Provide insights to improve content strategy and engagement

Marketing & Growth Analytics

• Analyze app install campaigns across paid and organic channels
• Track CPI, CAC, LTV, and attribution metrics
• Identify high-quality acquisition sources
• Support experimentation on creatives and audience targeting

Dashboarding & Reporting

• Build dashboards for product, marketing, and leadership teams
• Standardize metrics and reporting frameworks
• Deliver weekly and monthly performance reports
• Ensure data accuracy and consistency

Data Modelling & Insights

• Perform cohort analysis, segmentation, and behavioral analysis
• Identify high-value users and churn signals
• Support forecasting and strategic decision-making

Cross-Functional Collaboration

• Work with Product, Marketing, Content, and Tech teams
• Translate data into actionable insights for stakeholders
• Promote a data-driven culture across teams

Skills Required

• Strong proficiency in SQL and Excel / Google Sheets
• Experience with tools like Google Analytics, AppsFlyer, Firebase, Mixpanel, Amplitude, CleverTap
• Knowledge of funnel analysis, cohort analysis, retention metrics
• Experience with BI tools like Tableau, Power BI, Looker
• Strong analytical thinking and problem-solving skills
• Excellent communication and stakeholder management

Preferred Experience

• Background in digital media, OTT, or content-driven platforms
• Understanding of mobile attribution and growth analytics
• Experience with A/B testing frameworks
• Basic knowledge of Python or R (good to have)

Why Join?

• High-impact role influencing product, content, and growth strategy
• Work with cross-functional teams in a fast-paced environment
• Opportunity to shape user engagement and business outcomes
• Be part of a leading digital media platform