Data Analyst

Australia and New Zealand Banking Group Limited; Bengaluru; Hybrid; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Flexible working options

Health and wellbeing services

Job summary

An established industry player is seeking a Campaign Analyst to join their Campaign Analytics team. In this role, you'll design and execute targeted marketing campaigns, leveraging advanced tools to enhance customer engagement. Collaborating closely with various teams, you will ensure effective communication strategies that meet compliance standards. Your analytical skills will help translate data insights into actionable business recommendations, driving campaign optimization. This forward-thinking organization offers flexible working options and a commitment to diversity, making it an exciting place to grow your career.

Qualifications

• 4+ years' experience in campaign tools like HCL Unica.
• Strong ability to translate data insights into business recommendations.

Responsibilities

• Design and deliver marketing and compliance campaigns using MarTech platforms.
• Build data flows for customer communications and manage stakeholder communication.

Skills

SQL

Data Analysis

Campaign Management

Communication Skills

Problem-solving

Tools

HCL Unica

Excel

Teradata

Oracle

Job description

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Data Analyst

Division: Australia Retail

About Us

At ANZ, we're applying new ways technology and data can be harnessed as we work towards a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

About the Role

The Campaign Analyst sits in the Campaign Analytics team within the Personalisation Portfolio. The team specialises in executing targeted communications, delivering on ANZ’s commitment to provide a personalised experience to Australian Retail Customers.

What will your day look like?

As a Campaign Analyst, you will:

1. Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica.
2. Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements.
3. Build data flows for single communications or orchestration of customer journeys.
4. Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications.
5. Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing.
6. Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders.
7. Use SQL coding to query databases.
8. Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate.
9. Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations.

What will you bring?

To grow and be successful in this role, you will ideally bring the following:

• 4 plus years' experience in campaign tools (HCL Unica or similar).
• Experience in executing Marketing and Compliance Campaigns.
• Ability to effectively manage and communicate to all stakeholders (technical and non-technical).
• Knowledge of tools and techniques for analysis, data manipulation and presentation (e.g. SQL, Excel).
• Understanding of Data warehousing or databases (e.g. Teradata, Oracle).
• Analytical and inquisitive mindset to continuously uncover campaign optimisation opportunities.
• Strong ability to translate data insights into practical business recommendations.
• Problem-solving capabilities.

We know our people need different things to be great in their role, so we offer a range of flexible working options, including hybrid work (where the role allows it). Our people also enjoy a range of benefits including access to health and wellbeing services.

We want to continue building a diverse workplace and welcome applications from everyone. Please talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirements, let us know how we can provide you with additional support.

To find out more about working at ANZ visit https://www.anz.com/careers/. You can apply for this role by visiting ANZ Careers and searching for reference number 90198.