DA

keka cs; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Lemon Yellow LLP, a user-centered UI/UX design agency, is seeking a Communications and Brand Marketing Manager with a heart for content and an eye for marketing. You will craft campaigns that engage audiences, drive conversions, and strengthen brand perception.

Lead brand voice, manage PR, and spearhead channel marketing across digital and offline touchpoints. Collaborate with teams and leverage analytics to inform strategy and growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Content or related field.
• At least 5+ years in content, branding, PR and channel marketing roles.
• Strong writing ability across long-form and short copy.
• Track record delivering successful digital marketing campaigns.
• Solid grasp of current digital marketing trends and best practices.
• Excellent verbal and written communication; collaborative teammate.

Responsibilities

• Develop and maintain the brand voice and messaging across channels.
• Lead public relations and act as the brand spokesperson.
• Define brand positioning and strengthen recognition in the market.
• Design and manage multi-channel campaigns to drive awareness, engagement and conversions.
• Plan email marketing for lead nurturing, product updates and promos.
• Oversee event participation, sponsorships and speaking opportunities.
• Create marketing collaterals aligned with brand guidelines.
• Collaborate with cross-functional teams and analyze campaign metrics.

Skills

Content & communication

Branding

Public Relations

Channel marketing

Copywriting

Data analysis

Team management

Digital marketing

Interpersonal skills

Education

Bachelor’s degree in Marketing/Business/Communications/Content

Tools

Google Analytics

SEMrush

Mailchimp

Job description

When life gives you lemons and you create a strategy to market them as the best lemons, you might be the one we're looking for!

Lemon Yellow is hiring a Communication and Brand Marketing Manager, with a heart for content and eye for marketing, that enables you to create campaigns that drive engagement and deliver results. If you have a knack for integrating trends, analytics, and strategic thinking into compelling digital marketing initiatives, you'll fit right in with us.

Communications & Branding:

Brand Tone & Messaging:

Develop and maintain the company's brand voice. Ensure consistency in messaging across all touchpoints, including digital and offline platforms.

Public Relations:

Manage media relations, and maintain a positive public image. Act as the spokesperson for the brand, driving positive media coverage.

Brand Positioning:

Define and evolve the brand's positioning in the market. Lead initiatives to strengthen brand perception and recognition.

Channel Marketing & Communications:

Channel Campaigns: Create and manage targeted marketing campaigns across digital and offline channels to drive awareness, engagement, and conversion.

Email Marketing:

Design and execute strategic email campaigns for lead nurturing, product updates, and promotional activities.

Marketing & PR Execution:

Event and Conference Management:

Represent the brand at industry events, ensuring consistent communication of brand values and positioning. Coordinate participation in public-speaking opportunities and sponsorships.

Marketing Collaterals:

Oversee the creation of high-quality marketing materials such as brochures, pitch decks, and presentations that align with the brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Content or related field.
• 5+ years of experience in Content & communication, branding, PR, and channel marketing roles.
• Knack for writing - long formas well as copy
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of current digital marketing trends and best practices.
• Excellent communication and interpersonal skills.
• Experience in managing a team and working collaboratively across departments.
• Ability to analyze data and metrics to measure the success of campaigns and inform decision-making.
• Proficiency in marketing software and tools (e.g., Google Analytics, SEMrush, Mailchimp, etc.).

What are we offering?

• Experience

A chance for you to work with us on some of the best and up-and-coming products and services. Variety is the spice of Lemon Yellow’s portfolio - so you'll get to test your design skills across industries.

• Exposure

If you believe in your strategies, we believe in you. Work directly with clients, interact with the brains behind the products, and learn everything first-hand. We don't filter learning - everyone who wants to learn gets a platform.

• Empathy

We have a carefully curated culture that promotes 2 things: fun & fulfilment. Your welfare - personal, professional, mental, and physical - becomes our responsibility. From Fitness Thursdays to learning sessions, we try to make you laugh & learn.

Who are we?

Lemon Yellow LLP is a user-centered UI/UX design agency, based out of Thane, Maharashtra. With international operations, an experienced mentorship, and a passionate team, we aim to design digital happiness.

If you also believe in creating designs that will make the lives of users all around easier, this is the right place for you.