D2C Shopify & CRM Growth Specialist

EDT; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

EDT in Mumbai is seeking a hands-on Ecommerce Manager to own edtworld.com storefront end-to-end, from merchandising to checkout, and to decide what tests to run next.

You will drive lifecycle campaigns across email, WhatsApp, and SMS, build segmentation, and manage D2C promos with margins in mind. Strong analytics, SQL a plus, and a bias for rapid experimentation are valued in our small, fast-moving team.

Qualifications

• 2–5 years in D2C ecommerce, ideally managing a Shopify store.
• Hands-on in Shopify admin — themes, apps, discount logic, checkout configuration.
• Lifecycle platform experience (Klaviyo, Sagepilot) and GA4 understanding.
• Strong grasp of consumer journeys and data-driven decision making.
• Proficient in Excel or Sheets; SQL is a plus.

Responsibilities

• Own edtworld.com Shopify storefront end-to-end, including merchandising and checkout.
• Diagnose funnel leaks and implement fixes to lift conversions.
• Lead lifecycle marketing across email, WhatsApp and SMS.
• Design segmentation and cohort logic for targeted campaigns.
• Plan D2C offers and promos with margins in mind.
• Maintain D2C dashboards and reporting for the team.
• Manage agencies, apps and platform vendors.
• Coordinate WhatsApp journeys with CX and AI stack.

Skills

Ownership

Analytical thinking

Lifecycle understanding

Experimentation mindset

Excel/Sheets skills

Tools

Shopify

Klaviyo

Sagepilot

GA4

SQL

Job description

EDT — short for Everyday Design and Technology — is a Mumbai-based consumer appliance brand founded in 2025 by Naiyya Saggi and industrial designer Vyasateja Rao. The premise is simple and a little stubborn: the everyday devices in Indian homes have been upgraded for decades, but almost never genuinely rethought.

Our first product, LUMA, is India's first 360° PureGlass™ air-fryer oven with NutriRetain™ — a transparent borosilicate bowl, so your food touches only glass. It sold out twice during its preorder cycle and went on to become one of the standout D2C appliance launches on Amazon India this year. FLOW, a PureGlass precision kettle, followed, and we have extended the design language further with Origin Orange. We are now moving into new categories, including beauty-tech.

We sit deliberately between mass-market and ultra-premium: better design, safer materials, honest claims, priced within reach of a modern premium household. We have now launched Airfryers, Kettles, hairdryers and a lot more in the pipeline.

A lot of this has been built by a small team in Mumbai, with real input from customers who have co-created products with our design and engineering teams. Plenty is still unbuilt — including the shape of the role you are reading about.

The role

edtworld.com is where our brand is fully ours — no algorithm in between, no category page to fight for. Right now it is a good store. We want it to be a compounding one. You will own the Shopify storefront and the entire lifecycle layer that sits behind it, and you will be the person who decides what we test next.

What you'll own

• The edtworld.com Shopify storefront end to end — merchandising, PDPs, collection pages, cart and checkout experience, site speed, and the app stack behind it.
• Conversion rate. Diagnose where the funnel leaks, fix it, prove it moved.
• Lifecycle and CRM across email, WhatsApp and SMS — welcome, abandoned cart, browse abandonment, post-purchase, accessory and replenishment, winback.
• Segmentation and cohort logic: who gets what, when, and why. Owned-channel contribution are yours to grow.
• The D2C offer and promo calendar, including festive — built with margin in mind, not just topline.
• A running experimentation roadmap: hypothesis, test, read, decide. Velocity matters as much as win rate.
• D2C reporting — traffic to CVR to AOV to revenue, UTM hygiene, channel attribution, and dashboards the rest of the team actually uses.
• Post-click experience for performance marketing: landing pages, offer consistency, creative-to-page match.
• Agency, app and platform vendors — scoping them, pushing them, and cutting the ones that aren't earning their keep.
• WhatsApp journeys, in partnership with our CX and AI stack.

What we’re looking for

• 2–5 years in D2C ecommerce, ideally at a consumer brand running its own Shopify store.
• Genuinely hands‑on in Shopify admin — themes, apps, discount logic, checkout configuration, Shopify Flow. You should be able to ship a change yourself, not just raise a ticket.
• Working command of a lifecycle platform — Sagepilot, Klaviyo etc.
• Good grasp of consumer journeys, strong consumer first thinking being applied to each consumer touch point on and off the website
• Comfortable in GA4 and Shopify analytics. You can build a report, not only read one.
• Experimentative and constantly able to think through new experiments we can run on the website
• Strong Excel or Sheets. SQL is a plus, not a filter.
• Strong sense of ownership

Nice to have

• Considered‑purchase or high‑AOV categories — appliances, electronics, beauty devices, furniture.
• GoKwik or a similar checkout layer.
• Subscription, replenishment or accessory‑led repeat models.
• Exposure to retention analytics beyond platform dashboards.

A word on how we work

We are small and early. Scope is wide, decisions are fast, and there is no large team to hand things to. If you want a clearly bounded brief and a long runway, this will frustrate you. If you want to own a channel outright and see the result of your own calls within the week, this is a good seat.