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JSW Motors Limited seeks a CRM - Sales leader to manage a team of Customer Relationship Executives, ensuring lead and funnel discipline and a consistent customer experience from enquiry to post-sale.
You will monitor CRM funnel health, follow-ups, and escalation management, while coordinating with Sales and Service teams. The role emphasizes data privacy, training, and OEM/compliance readiness, with opportunities to lead EV-related engagement events and referrals.
Monitor incoming leads across sources (walk-in, telecalling, website, digital/social, referrals) and ensure timely routing and follow-up.
Conduct periodic audits, including mystery-shop checks, to ensure consistent customer experience standards across the team.
Monitor CRM funnel health, call quality, and appointment/test-drive show rates on a daily/weekly basis.
Manage escalations and resolution of unresolved customer complaints.
Conduct process audits and ensure OEM compliance readiness.
Plan and manage customer engagement activities (previews, test-drive events, EV awareness drives).
Manage referral network and repeat-purchase relationships.
Coach and review the performance of CR Executives and support their appraisal process.
Coordinate cross-functionally with Sales and Service teams.
Oversee digital channels and online reputation management.
Enforce customer data privacy and confidentiality policies.
Report team performance and funnel MIS to the CR Head - Sales.
Lead training and onboarding for new team members, including product/EV certification.
The CRM - Sales leads a team of Customer Relationship Executives, ensuring lead and funnel discipline, consistent customer experience, and CRM data quality across the enquiry‑to-post-sale journey.