Customer Lifecycle Marketer

Blackbaud India; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Blackbaud India in Hyderabad is seeking a Customer Lifecycle Marketing Manager to design and execute marketing strategies across onboarding to renewal and expansion. This blended role combines data-driven insights, cross-functional collaboration, and personalized engagement to drive adoption, satisfaction, and lifetime value.

You'll map customer journeys, execute targeted campaigns using email, SMS, in-product messages, and events, and partner with Customer Success, Product, Sales, and IT to

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 2+ years of experience in lifecycle marketing, customer success, or related roles.
• Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and customer success platforms (e.g., Gainsight).
• Strong analytical skills and experience with A/B testing, segmentation, and campaign optimization.
• Excellent communication and project management skills.
• Empathy-driven mindset with a passion for customer satisfaction and loyalty.

Responsibilities

• Customer Journey Mapping: Define and optimize lifecycle stages across onboarding, adoption, engagement, renewal, and expansion
• Segmented Campaign Execution: Develop targeted campaigns using email, SMS, in-product messaging, and events tailored to customer tier, persona, and usage patterns
• Cross-Functional Collaboration: Partner with Customer Success, Product, Sales, and IT to align lifecycle marketing efforts with business goals and customer feedback
• Lifecycle Analytics: Establish KPIs and reporting frameworks to measure campaign impact on retention, health scores, and upsell opportunities
• Personalization Strategy: Leverage customer data to deliver personalized content and experiences at scale
• Advocacy & Engagement: Support programs that convert satisfied customers into advocates through awards, testimonials, and community engagement
• Platform Integration: Coordinate with Gainsight, Salesforce, and other systems to ensure seamless campaign execution and data visibility

Skills

Journey Mapping

Campaign Execution

Cross-functional Collaboration

Lifecycle Analytics

Personalization

Advocacy & Engagement

Platform Integration

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Tools

Marketo

HubSpot

Salesforce

Gainsight

Job description

Job Description:

The Customer Lifecycle Marketing Manager is responsible for designing and executing marketing strategies that support the full customer journey from onboarding to renewal and expansion. This role blends data-driven insights, cross-functional collaboration, and personalized engagement to increase customer adoption, satisfaction, and lifetime value.

Note:

This position has a blended shift from 1-10 PM Hyderabad Time.

Key Responsibilities:

• Customer Journey Mapping:Define and optimize lifecycle stages across onboarding, adoption, engagement, renewal, and expansion
• Segmented Campaign Execution:Develop targeted campaigns using email, SMS, in-product messaging, and events tailored to customer tier, persona, and usage patterns
• Cross-Functional Collaboration:Partner with Customer Success, Product, Sales, and IT to align lifecycle marketing efforts with business goals and customer feedback
• Lifecycle Analytics:Establish KPIs and reporting frameworks to measure campaign impact on retention, health scores, and upsell opportunities
• Personalization Strategy:Leverage customer data to deliver personalized content and experiences at scale
• Advocacy & Engagement:Support programs that convert satisfied customers into advocates through awards, testimonials, and community engagement
• Platform Integration:Coordinate with Gainsight, Salesforce, and other systems to ensure seamless campaign execution and data visibility

Preferred Experience:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 2+ years of experience in lifecycle marketing, customer success, or related roles.
• Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and customer success platforms (e.g., Gainsight)
• Strong analytical skills and experience with A/B testing, segmentation, and campaign optimization.
• Excellent communication and project management skills.
• Empathy-driven mindset with a passion for customer satisfaction and loyalty.

Blackbaud powers social impact through purpose-driven technology and responsible AI. Guided by our Intelligence for Good vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Requirements: