Customer Advocacy & Engagement Manager

iamneo - An NIIT Venture

Chennai

On-site

INR 1,000,000 - 1,500,000

Full time

14 days+

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Competitive CTC with performance-based bonus

High visibility with leadership

Collaborative work culture

Job summary

A leading EdTech company in Chennai seeks a Customer Advocacy & Engagement Manager to drive customer advocacy initiatives and manage the Customer Advisory Board. The ideal candidate should have strong relationship-building skills and experience in customer success or advocacy programs. This role offers competitive CTC and a chance to influence product strategy and customer relationships within an inclusive work culture.

Qualifications

5–8 years in Customer Success, Advocacy, or Account Management.
2+ years in designing or executing structured advocacy or CAB programs.

Responsibilities

Own and execute the customer referral process within the broader advocacy program.
Lead execution of the CAB Charter, organizing meetings and facilitating discussions.
Ensure all advocacy and CAB activities are tracked in CRM.

Skills

customer advocacy

customer marketing

customer success

community manager

b2b

client engagement

customer experience

partner programs manager

account manager

stakeholder management

Tools

HubSpot

Pipedrive

Salesforce

Job description

4 days ago Be among the first 25 applicants

About Iamneo

Founded in 2016 and now part of the NIIT family, iamneo is a rapidly growing, profitable B2B EdTech SaaS company revolutionizing tech talent upskilling, evaluation, and deployment. Our AI-powered platforms enable enterprises and educational institutions to build future-ready talent at scale.

As an NIIT Venture, we combine NIIT’s 40+ years of learning and talent development expertise with our AI-driven, product-focused approach to modern upskilling. If you are passionate about innovation, precision, and financial governance, we’d love to have you on board.

Role Overview

The Customer Advocacy & Engagement Manager will be the driving force behind two strategic initiatives:

Customer Advocacy — turning our happiest customers into long-term brand ambassadors through referrals, case studies, co-marketing, and recognition.
Customer Advisory Board (CAB) — creating and managing a strategic forum of senior customer stakeholders to influence product vision, validate roadmaps, and share market insights.

This is a high-impact, relationship-driven role that sits at the intersection of customer success, marketing, and product strategy.

Key Responsibilities

Customer Advocacy Program

Own and execute the customer referral process within the broader advocacy program.
Identify potential advocates using NPS, CSAT, and product usage data.
Drive advocacy initiatives such as co-branded case studies, thought leadership pieces, and

recognition campaigns.

Track and report referral metrics and advocate engagement to leadership.

Customer Advisory Board (CAB)

Lead execution of the CAB Charter, organizing 2 structured meetings annually (virtual/in- person) plus interim engagements.
Facilitate discussions on product vision, market trends, and innovation feedback.
Manage CAB membership cycles for balanced representation across institution types, roles, and geographies.
Ensure feedback loops are closed and insights influence roadmap and GTM strategies.

Engagement & Recognition

Build tiered recognition programs for advocates and CAB members (events, spotlights, awards).
Maintain ongoing engagement touchpoints to nurture long-term relationships.

Governance & Reporting

Ensure all advocacy and CAB activities are tracked in CRM.
Create monthly dashboards for leadership summarizing impact, trends, and next steps.
Uphold confidentiality and ethical guidelines in all engagements.

Roles & Expectations

Serve as the primary liaison for all customer advocates and CAB members.
Ensure measurable business outcomes from advocacy and CAB programs.
Build repeatable playbooks for advocacy, referrals, and CAB facilitation.
Partner cross-functionally with Sales, Marketing, and Product to align customer voice with business priorities.

Non-Negotiables (Must-Have Skills)

Strong relationship-building skills with senior decision-makers (CXOs, Deans, VPs, HR Heads).
Proven experience in customer advocacy, customer success, community management, or partner programs.
Excellent facilitation, verbal, and written communication skills.
Experience in B2B SaaS / EdTech environments.
Familiarity with CRM tools (HubSpot, Pipedrive, Salesforce).
Skilled in managing strategic forums or executive councils.

Required Experience

5–8 years in Customer Success, Advocacy, or Account Management.
2+ years in designing or executing structured advocacy or CAB programs.

Ideal Candidate Persona

Connector Personality — Builds trust quickly and thrives in relationship-driven roles.

Strategic Facilitator — Structures high-value conversations and extracts actionable insights.

Process-Driven Leader — Creates scalable frameworks for advocacy and CAB programs.

Cross-Functional Influencer — Aligns Sales, Product, and Marketing priorities through customer voice.

Trusted Advisor — Seen by customers as a long-term partner, not just a vendor contact.

Benefits

Competitive CTC with performance-based bonus.
Direct influence on product strategy and customer relationships.
High visibility with leadership and strategic customers.
Opportunity to shape the voice of our customers in GTM decisions.
Inclusive and collaborative work culture.

Skills: customer advocacy,customer marketing,customer success,community manager,b2b,client engagement,customer experience,partner programs manager,account manager,stakeholder management

Seniority level