Custom Software Engineering Analyst

Accenture PLC; Maharashtra; Presencial; INR 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Accenture is seeking a Custom Software Engineering Analyst with 3–5 years of experience to design and execute Salesforce Marketing Cloud-driven campaigns. You will work on marketing operations, create targeted customer journeys, and optimize email templates for deliverability and performance, leveraging Marketo and SQL capabilities.

The role may involve rotational shifts and close collaboration with internal teams.

Formación

• Experience with Salesforce Marketing Cloud and Marketo.
• Knowledge of Marketo and SQL functionalities.
• Campaign reporting and analytics.
• HTML email template coding.
• API integration with Marketo/SQL.
• Email accessibility best practices.
• Graphic design basics for emails.

Responsabilidades

• Balance marketing complexity with resources and speed.
• Drive marketing performance using data and technology to scale.
• Design, implement, develop and manage Salesforce Marketing Cloud.
• Define customer journeys across channels and touchpoints.
• Support email templates, testing and optimization.
• Collaborate with peers within Accenture; occasionally interact with clients.

Conocimientos

Salesforce Marketing Cloud

Marketo

SQL

Email marketing

HTML email templates

Educación

Graduation

Descripción del empleo

Skill required:

Marketing Operations - Salesforce Marketing Cloud

Designation:

Custom Software Engineering Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.


• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.


• Role requires Digital Marketing Ads Promotion creation design


• Design, implement, develop & manage Salesforce Marketing Cloud.


• A CRM platform that allows to create and manage marketing relationships and campaigns with customers.


• It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis.


• Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for?


• In depth knowledge of Marketo and SQL functionalities


• Proficiency in configuring and customizing Marketo and SQL components, including dynamic content, snippets, tokens, and program templates.


• Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and AB testing.


• Strong problem- skills and the ability to troubleshoot and resolve technical issues related to SQL and campaign execution.


• Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email.


• Exposure to API integration to fully utilize SQL and Marketo API capabilities.


• End to end understanding of Marketo and SQL Features.


• Experience in campaign reporting and analysis, including tracking key performance indicators and providing actionable insights.


• Basic graphic design skills to assist in creating visual elements for email templates.


• Experience in setting up and analyzing AB tests to optimize email campaign performance.


• Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities:


• In this role you are required to do analysis and solving of lower-complexity problems.


• Your day to day interaction is with peers within Accenture before updating supervisors.


• In this role you may have limited exposure with clients and or Accenture management.


• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments.


• The decisions you make impact your own work and may impact the work of others.


• You will be an individual contributor as a part of a team, with a focused scope of work.


• Please note that this role may require you to work in rotational shifts