CRO Specialist

TVH Group; Pune District; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Medical insurance for family

Flexible working hours

Retirement benefits

Access to LinkedIn Learning

Job summary

TVH Group in Pune District is looking for a CRO Specialist to lead the A/B testing roadmap for their Global Ecommerce Platforms. The ideal candidate will have strong experience in experimentation and data analysis.

The role involves analyzing user behavior, designing A/B tests, and collaborating with various teams to implement strategies. The company offers a supportive culture, competitive salary, medical insurance, and a hybrid work schedule.

Qualifications

• Hands-on experience with A/B testing tools like Optimizely.
• Experience in product or digital analytics tools.
• Proficient in data analysis and interpreting complex datasets.
• Knowledge of HTML, CSS, JavaScript.
• Experience with project management tools.

Responsibilities

• Analyze behavioral analytics data to understand user behavior.
• Plan and prioritize experiments in line with business needs.
• Assist in the design and setup of A/B tests.
• Analyze experiment results to identify trends.
• Prepare comprehensive reports for stakeholders.
• Collaborate with teams to implement and test new strategies.

Skills

Optimizely Feature Experimentation

Mixpanel

Data analysis

HTML

CSS

JavaScript

SQL

React

Jira

Confluence

Tools

Google Analytics

Contentsquare

Hotjar

Job description

Role

As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests.

Key Responsibilities

• Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations.
• Plan and prioritize experiments in line with our testing strategy to meet business needs.
• Assist in the design, development, setup and quality assurance of A/B tests in Optimizely.
• Analyze experiment results to identify trends, insights, and opportunities for improvement.
• Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders.
• Support in implementing on‑site tracking solutions, collaborating closely with the Data team.
• Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test new ideas and strategies.

Qualifications

• Hands‑on experience with Optimizely Feature Experimentation (server‑side) and Web Experimentation (client‑side), or similar A/B testing tools.
• Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar).
• Proficient in data analysis and interpreting complex data sets to derive actionable insights.
• Knowledge of HTML, CSS, and JavaScript.
• SQL is a plus.
• Some technical knowledge of Single Page Application development frameworks such as React is a plus.
• Experience with project management tools like Jira and Confluence.
• Excellent communication and presentation skills, in order to present test outcomes and research insights in a business‑friendly manner.
• Curious and experimental mindset, with attention to detail.

Benefits

• A family atmosphere and people‑centric culture, where your emotional and physical well‑being matters.
• A company of great colleagues with a global mindset, where you feel welcomed from day one.
• A competitive salary, medical insurance for family, and retirement benefits.
• Flexible working hours and a healthy work‑life balance.
• Hybrid work schedule.
• Internal career opportunities, professional development, including access to LinkedIn Learning and many in‑house/external training courses.