CRO Lead

Aptean India; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Aptean is seeking an experienced CRO Lead to own conversion rate optimisation across our portfolio websites. You will lead personalisation and experimentation to turn more traffic into enquiries and pipeline, reporting to the Web Content and Optimisation Director.

The role requires senior CRO experience, strong testing capabilities with tools such as VWO, Optimizely or AB Tasty, and a proven ability to deliver measurable improvements.

Qualifications

• Senior CRO experience leading programmes, ideally for B2B or software websites.
• Experience running a high volume of experiments with statistical significance.

Responsibilities

• CRO Strategy: Build and lead the conversion optimisation programme across the portfolio, focused on high-impact pages and journeys.
• Experimentation: Plan, run and analyse A/B tests and translate results into permanent improvements.
• Personalisation: Design and deliver personalisation by audience, industry and journey stage.
• Journey Analysis: Review user journeys, forms and calls to action to identify drop-offs.
• Prioritisation: Maintain a clear, data-driven testing roadmap with expected impact.
• Measurement: Work with the Digital Analyst to baseline and measure impact of changes.
• Collaboration: Coordinate with WordPress Developer, SEO and content roles to implement improvements.
• Reporting: Communicate results and recommendations to marketing leadership.

Skills

Senior CRO Experience

Testing Expertise

Personalisation Experience

Analytical Strength

Research understanding

UX Understanding

Proven Results

Clear Communicator

Influence

GA4

Heatmaps

Session recording tools

Tools

VWO

Optimizely

AB Tasty

Job description

Aptean is seeking an experienced CRO Lead to join our global Digital Marketing team. In this role, you will own conversion rate optimisation across our portfolio websites, including Logility, vTechnologies, GermanEdge, RS Soft, Paragon Routing, Merlin Business Software and SSG Insight. You will lead personalisation and experimentation to turn more of our website traffic into enquiries and pipeline. Reporting directly to the Web Content and Optimisation Director, you will set the direction for how our websites convert visitors into customers. This position is ideal for a senior practitioner who has led CRO programmes and can show the results.

Key Responsibilities

• CRO Strategy: Build and lead the conversion optimisation programme across the portfolio, focused on the pages and journeys with the most impact.
• Experimentation: Plan, run and analyse A/B tests, and turn results into permanent improvements.
• Personalisation: Design and deliver personalisation by audience, industry and journey stage.
• Journey Analysis: Review user journeys, forms and calls to action to find where visitors drop off and why.
• Prioritisation: Keep a clear, prioritised testing roadmap based on data and expected impact.
• Measurement: Work with the Digital Analyst to set baselines and measure the impact of every change.
• Collaboration: Work with the WordPress Developer, SEO and content roles to put improvements live.
• Reporting: Report on conversion performance and test results to marketing leadership.

About You

• Senior CRO Experience: You have several years' experience leading CRO programmes, ideally for B2B or software websites.
• Testing Expertise: You have run a high volume of experiments using tools such as VWO, Optimizely or AB Tasty, and understand statistical significance. As part of that, you also know how to optimise B2B websites with modest traffic, using methods such as sequential or Bayesian testing, qualitative research and user testing alongside traditional A/B tests.
• Personalisation Experience: You have designed and delivered website personalisation that improved results.
• Analytical Strength: You are confident with GA4, heatmaps and session recording tools, and draw sound conclusions from data.
• Research understanding: Good understanding of qualitative methods such as user testing, surveys, interviews and session analysis to build strong test ideas and make confident decisions where traffic is too low for classic A/B testing.
• UX Understanding: you understand usability, forms and page design, and how they affect conversion.
• Proven Results: You can show measurable conversion improvements from your previous work.
• Clear Communicator: You explain results and recommendations clearly to senior stakeholders.
• Influence: You set direction, prioritise well and bring colleagues with you, without relying on formal authority.

About Aptean

At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’ s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’ s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on

Aptean to streamline their everyday operations.

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.