CRM Lead

Oswaal Books; Agra District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Oswaal Books seeks an experienced Lead - CRM to drive customer engagement and retention initiatives. You will develop and implement CRM programs, enhance customer experiences, and optimize processes for greater efficiency.

Responsibilities include data analysis, multichannel communications, and leading CRM tool deployments across Salesforce, HubSpot, and Zoho. The role requires strong project management and excellent communication skills, with a focus on reducing churn and boosting satisfaction.

Qualifications

• Proven experience in CRM management.
• Strong analytical and problem-solving skills.
• Hands-on experience with CRM software (e.g., Salesforce, HubSpot, Zoho, Keka).
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.
• Experience in customer retention strategies and engagement models.

Responsibilities

• Develop and execute CRM strategies to improve customer engagement, retention, and satisfaction.
• Maintain, analyze, and enhance customer data to identify patterns and insights.
• Monitor key CRM metrics and provide data-driven recommendations. Implement automation workflows for lead nurturing and re-engagement.
• Handle escalations and ensure quick resolutions to customer issues. Align CRM strategies with business objectives and overall growth goals.
• Manage communication through multiple channels like email, WhatsApp, SMS, and social media.
• Oversee the implementation and optimization of CRM tools (e.g., Salesforce, HubSpot, Zoho).
• Automate processes to improve efficiency and reduce manual work.
• Stay updated with CRM trends and implement best practices.

Skills

CRM management

Analytics

CRM software

Communication

Project management

Customer retention

Tools

Salesforce

HubSpot

Zoho

Keka

Job description

Job Specification :

We are looking for an experienced Lead - CRM to drive our customer engagement and retention strategies. The ideal candidate will be responsible for developing and implementing CRM initiatives, enhancing customer experiences, and optimizing processes for better efficiency.

Key Responsibilities and Responsibilities :-

• Develop and execute CRM strategies to improve customer engagement, retention, and satisfaction.
• Maintain, analyze, and enhance customer data to identify patterns and insights.
• Monitor key CRM metrics and provide data-driven recommendations. Implement automation workflows for lead nurturing and re-engagement.
• Handle escalations and ensure quick resolutions to customer issues. Align CRM strategies with business objectives and overall growth goals.
• Manage communication through multiple channels like email, WhatsApp, SMS, and social media.
• Oversee the implementation and optimization of CRM tools (e.g., Salesforce, HubSpot, Zoho).
• Automate processes to improve efficiency and reduce manual work.
• Stay updated with CRM trends and implement best practices.

Eligibility Criteria :-

Proven experience in CRM management.

Strong analytical and problem-solving skills.

Hands-on experience with CRM software (e.g., Salesforce, HubSpot, Zoho, Keka, etc.).

Excellent communication and interpersonal skills.

Ability to manage multiple projects and meet deadlines.

Experience in customer retention strategies and engagement models