CRM & Growth Executive

Heads Up For Tails; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

HUFT in Gurgaon looks for a Sr. Executive – CRM & Retention to build lasting relationships with our growing customer base. You will drive CRM campaigns, marketing automation, and loyalty programs to boost engagement and repeat purchases.

You'll work across data, content, and channels to craft relevant communications, analyze behavior, and optimize campaigns. The role requires hands-on CRM experience and a consumer-first mindset to translate insights into effective customer journeys.

Qualifications

• Hands-on CRM and marketing automation experience in D2C.
• Strong data-driven approach to translate insights into campaigns.
• Ability to scale loyalty programs and retention strategies.
• Proficient in coordinating across marketing, product, tech teams.
• Good communication and collaboration with cross-functional teams.

Responsibilities

• Support executing CRM strategies and marketing automation campaigns.
• Configure and optimize workflows and loyalty mechanics.
• Analyze customer behavior and campaign performance.
• Develop dashboards and reports for cross-functional teams.
• Coordinate multichannel campaigns across email, SMS, push.
• Monitor website changes and campaign effectiveness.
• Stay updated on CRM best practices and testing.
• Collaborate with teams to foster a 'one team' approach.

Skills

CRM knowledge

Marketing automation

Loyalty programs

Data analysis

Cross-functional collaboration

Tools

WebEngage

MoEngage

CleverTap

SQL

Job description

About The Role

We are looking for a Sr. Executive – CRM & Retention who will help build and engage with key customers by building and preserving trusting relationships with our growing customer base. The role involves supporting the execution of CRM and marketing automation campaigns, working across data, content, and channels to drive relevance, delight, and repeat purchase.

The ideal candidate has hands‑on experience with CRM or marketing automation, a consumer-firstmindset, and the ability to translate customer insights into effective campaigns and communication.

Key Responsibilities

• Support the execution of CRM strategies and marketing automation campaigns to drive customer engagement, retention, and repeat purchase.
• Assist in configuring and optimizing marketing automation workflows and loyalty program mechanics to improve customer Lifetime Value (LTV).
• Analyse customer behaviour, purchase patterns, and campaign performance data to identify opportunities that improve relevance, delight, and retention.
• Support the development of dashboards and reports that help cross-functional teams uncover actionable insights from various data sources.
• Coordinate with marketing, product, and technology teams to execute personalized, multi-channel communication campaigns across email, SMS, push, and other channels.
• Monitor and evaluate the effectiveness of website changes, marketing campaigns, and outbound programs, recommending improvements to drive efficiency and revenue growth.
• Stay updated on CRM and customer loyalty best practices, testing new creatives, channels, and technologies to improve targeting and engagement.
• Collaborate with cross-functional teams, taking partners along in the journey and fostering a 'one team' approach.

Requirements

• 2–4 years of experience working in / with D2C businesses, with exposure to CRM, marketing automation, or loyalty programs (an engineering background is a plus).
• Working knowledge of CRM and marketing automation tools and best practices.
• Strong analytical skills with the ability to translate data into actionable insights.
• Ability to manage multiple priorities in a fast-paced, constantly evolving environment.
• Good communication and collaboration skills, with the ability to work well with cross-functional teams.
• A consumer-first mindset with genuine curiosity about customer behaviour and preferences.

Good To Have

• Experience with marketing automation or CRM platforms (e.g., WebEngage, MoEngage, CleverTap, or similar).
• Exposure to building or supporting omnichannel loyalty programmes.
• Experience working in a D2C, retail, or e-commerce environment.
• Basic understanding of SQL or data querying for pulling customer insights.

What You Will Do At HUFT

You will work closely with marketing, product, and technology teams to help build lasting relationships with HUFT's growing base of pet parents, using data and automation to drive delight, loyalty, and repeat purchase.

Skills: moengage,automation,crm,sql,campaigns,customer,clevertap