CRM & E-Mail Marketing Manager

Jobgether; India; Remote; INR 7,494,000 - 9,159,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Flexible hours

Ownership & autonomy

Product access

30 days leave

Transportation pass

Sports & team events

Offsites

Permanent contract

Full-time (40h)

Job summary

Jobgether, on behalf of a partner company, is seeking a CRM & E‑Mail Marketing Manager in India to own email marketing for a fast-growing consumer health brand. You will drive engagement, retention, and subscription growth using Klaviyo, crafting compelling content and automated journeys across the customer lifecycle.

Working with an external agency, you will shape strategy and manage execution while enjoying a remote, results-driven environment.

Qualifications

• At least 2 years of professional experience in CRM management or email marketing.
• Strong practical experience with Klaviyo: campaign creation, automation, and flow optimization.
• Experience in e-commerce, preferably in supplements, wellness, or healthcare.
• Excellent email copywriting skills for persuasive content.
• Fluent German; ability to write natural German marketing communications.
• Strong understanding of customer lifecycle marketing, retention strategies, and subscription models.
• Excellent organizational and communication skills; manage calendars and external partners.
• High autonomy, initiative, and accountability.

Responsibilities

• Plan, create, and write engaging newsletters and automated email campaigns using Klaviyo.
• Build, manage, and optimize automated flows (welcome sequences, abandoned cart, post-purchase, win-back, sunset).
• Drive subscription growth by increasing conversions through automated journeys and targeted campaigns.
• Own and manage the campaign calendar, coordinating Black Friday promotions and product launches.
• Manage the external marketing agency, briefs, drafts, approvals, and feedback.
• Monitor campaign performance and identify opportunities to improve engagement, conversions, retention, and overall effectiveness.
• Take full ownership of the email marketing channel and implement new ideas to meet business goals.

Skills

Klaviyo

CRM management

Email marketing

E-commerce

German copywriting

Lifecycle marketing

Organization

Initiative

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM & E-Mail Marketing Manager based in India.

We are looking for an experienced CRM & E-Mail Marketing Manager to take full ownership of email marketing for a fast-growing consumer health brand. You will play a key role in driving customer engagement, retention, and recurring revenue through high-performing campaigns and automated journeys. Working with Klaviyo, you will develop compelling email content and optimize CRM flows across the entire customer lifecycle. You will also contribute directly to subscription growth by creating targeted communications that encourage conversions and long-term loyalty. Supported by an external agency, you will have the autonomy to shape the email marketing strategy and manage execution. This is an exciting opportunity to make a measurable business impact while working remotely in a flexible, results-driven environment.

Accountabilities

• Plan, create, and write engaging newsletters and automated email campaigns using Klaviyo.




• Build, manage, and continuously optimize automated flows, including welcome sequences, abandoned cart reminders, post-purchase communications, win-back campaigns, and sunset flows.




• Drive subscription business growth by increasing conversions through automated journeys and developing dedicated email campaigns for subscribers.




• Own and manage the campaign calendar, coordinating key commercial moments such as Black Friday promotions and new product launches.




• Manage the external marketing agency, including preparing briefs, reviewing creative drafts, approving deliverables, and providing actionable feedback.




• Monitor campaign performance and identify opportunities to improve engagement, conversion rates, customer retention, and overall email marketing effectiveness.




• Take full ownership of the email marketing channel and proactively implement new ideas to achieve business objectives.

Requirements

• At least 2 years of professional experience as a CRM Manager or in email marketing.




• Strong practical experience with Klaviyo, including campaign creation, automation, and flow optimization.




• Previous experience in e-commerce, ideally within the supplements, wellness, or healthcare industry.




• Excellent email copywriting skills, with the ability to independently create persuasive and conversion-oriented content.




• Fluent German language skills, with the ability to write engaging and natural German marketing communications.




• Strong understanding of customer lifecycle marketing, retention strategies, and subscription-based business models.




• Excellent organizational and communication skills, with the ability to manage campaign calendars and coordinate external partners.




• A high level of autonomy, initiative, and accountability, with the confidence to make decisions and take ownership of results.

Benefits

• Competitive annual salary of up to €80,000.




• 100% remote working arrangement.




• Flexible working hours.




• Significant ownership and responsibility from day one.




• Freedom to develop and implement your own ideas.




• 30 days of paid annual leave.




• Deutschlandticket for public transportation.




• Urban Sports Club membership.




• Regular team events and two company offsites per year.




• Free access to the company's products.




• Permanent employment contract.




• Full-time position (40 hours per week).

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.