Creative Writer

GenY Medium; Hyderabad; On-site; INR 300,000 - 540,000; Full time

Job summary

GenY Medium, a national digital marketing agency, seeks a Creative Writer to craft compelling scripts for reels, ads, and branded content. You’ll turn briefs and consumer insights into engaging narratives with strong hooks and digital sensibilities.

Ideal candidates have 2–3 years of writing experience for marketing communications and agency exposure. Join a 100+ member team focused on impactful storytelling across formats.

Qualifications

• Masters or Bachelors in English, Media Communications, Journalism & Advertising.
• 2–3 years of experience in writing for marketing communications; agency experience of at least 1 year is a plus.

Responsibilities

• Write engaging, entertaining and conversion-focused scripts for Reels, Meta ads, YouTube videos, social films, creator collaborations and branded content.
• Develop hooks, narratives and concepts that grab attention in the first seconds.
• Turn briefs, product USPs, consumer insights, trends into video ideas and scripts.
• Write content that works across formats—from short-form ads to creator videos and campaigns.
• Understand what makes people stop, watch, relate, share and act, and write accordingly.
• Develop culturally relevant digital-first ideas brands can own.
• Collaborate with designers, video teams, creators and strategists from brief to execution.
• Edit and refine scripts to sharpen lines and engagement.
• Stay tuned to internet culture and trends and translate them into brand ideas.

Skills

Storytelling

Scriptwriting

Creative thinking

Digital sensibilities

Education

Masters or Bachelors in English/Media Comm/Journalism/Advertising

Job description

At GenY Medium, we don’t just market brands - we make them impossible to ignore.We’re a national digital marketing agency working with enterprise brands and fast-growing startups. In a short span, our 100+ member team has built campaigns that don’t just perform, but stick.If you’ve ever looked at an ad and thought, “I could’ve written that better” -we should talk.

Job Summary:

We are looking for a Creative Writer who knows how to make people stop scrolling, start watching, and keep watching. Someone with exceptional storytelling ability, strong digital sensibilities, and a strategic mindset to join our creative team.

You should be a strong storyteller with a sharp understanding of digital content and what makes an idea work on screen. From a simple brief, you should be able to build an interesting hook, a compelling narrative, and a script that makes an audience care - whether it is a 15-second Reel, a performance ad, a creator-led video, a social film, or a branded piece of content.

You should understand the difference between writing something people want to watch and writing something that makes them take action - and know how to do both.

Key Responsibilities :

• Write engaging, entertaining and conversion-focused scripts for Reels, Meta ads, YouTube videos, social films, creator collaborations and branded content.
• Develop strong hooks, narratives and concepts that grab attention within the first few seconds.
• Turn client briefs, product USPs, consumer insights, trends and everyday observations into interesting video ideas and scripts.
• Write content that works across different formats - from short-form performance ads to creator videos and larger digital campaigns.
• Understand what makes people stop, watch, relate, share and act, and bring that understanding into your writing.
• Develop culturally relevant digital-first ideas that brands can own and build upon.
• Work closely with designers, video teams, creators and strategists to take an idea from brief to execution.
• Edit and refine scripts and content to make every line sharper, clearer and more engaging.
• Stay plugged into internet culture, trends, formats, creators and conversations - and know when and how to turn them into brand ideas.

Education:

Masters/Bachelors in English, Media Comm, Journalism & Advertising

Experience:

2 to 3 years of experience in writing for marketing communications. Agency experience of at least 1 year would be an added advantage