Creative Strategy Lead

Toppersnotes; India; Remote; INR 900,000 - 1,500,000; Full time

Job summary

ToppersNotes is seeking a Creative Strategy Lead to own the thinking behind ads—from consumer research to scripts and production briefs. This role combines strategic insight with hands-on writing for digital video and campaigns.

You will study customers, identify motivations and buying triggers, and develop concepts that connect real problems to clear product benefits. Strong Hindi/Hinglish writing and a knack for data-driven refinements are essential.

Qualifications

• 4–8 years of experience in creative strategy, advertising, consumer research, brand content or performance creative.
• Strong hands-on scriptwriting experience for digital video.
• Ability to uncover the precise situation behind a buying decision.
• Understanding of consumer psychology, audience segmentation, brand positioning and direct-response advertising.
• A strong ear for authentic Hindi/Hinglish dialogue. Your writing should sound like the people we are speaking to.
• The ability to explain a product benefit simply and persuasively without exaggeration.
• Comfort using campaign data and qualitative feedback to improve creative work.
• Curiosity, good judgment and willingness to speak directly with customers.

Responsibilities

• Study customers through interviews, reviews, social media comments, sales conversations and campaign feedback.
• Identify specific motivations, frustrations, objections and buying triggers for different audience segments.
• Develop ad concepts that connect a real consumer problem to a clear product benefit.
• Write natural dialogue and strong hooks in Hindi, Hinglish and English, as appropriate for the audience.
• Work with product, marketing, creators and video teams to turn scripts into effective ads.
• Ensure that product claims are accurate, specific and supported by a demonstration or credible evidence.
• Review campaign performance and consumer responses to refine scripts and develop new creative angles.
• Build a growing library of consumer insights, tested messages and successful ad formats for both brands.

Skills

Creative strategy

Scriptwriting

Consumer research

Brand positioning

Direct response ads

Hindi/Hinglish writing

Job description

Back to Careers

Creative Strategy Lead

Marketing REMOTE FULL_TIME Posted Oct 9, 2026

About the Role

We are looking for someone who can understand a consumer deeply and turn that understanding into

advertising that feels instantly relevant.

At ToppersNotes, we help students prepare for competitive exams with focused study material. At

Kidureka, we create educational kits that children can build, explore and demonstrate. The audiences

are different, but the creative challenge is the same: understand what they care about, show how the

product helps, and earn their trust.

You will own the thinking behind our ads—from consumer research and campaign concepts to scripts,

production briefs and improvements based on results. This is a hands‑on role for someone who enjoys

both strategy and writing.

What You'll Do

• - Study customers through interviews, reviews, social media comments, sales conversations and campaign feedback.
• - Identify specific motivations, frustrations, objections and buying triggers for different audience segments.
• - Develop ad concepts that connect a real consumer problem to a clear product benefit.
• - Write natural dialogue and strong hooks in Hindi, Hinglish and English, as appropriate for the audience.
• - Work with product, marketing, creators and video teams to turn scripts into effective ads.
• - Ensure that product claims are accurate, specific and supported by a demonstration or credible evidence.
• - Review campaign performance and consumer responses to refine scripts and develop new creative angles.
• - Build a growing library of consumer insights, tested messages and successful ad formats for both brands.

What We’re Looking For

• - 4–8 years of experience in creative strategy, advertising, consumer research, brand content or performance creative.
• - Strong hands-on scriptwriting experience, especially for digital video.
• - The ability to move beyond broad statements such as “students need better preparation” or “parents want less screen time” and uncover the precise situation behind a buying decision.
• - An understanding of consumer psychology, audience segmentation, brand positioning and direct- response advertising.
• - A strong ear for authentic Hindi/Hinglish dialogue. Your writing should sound like the people we are speaking to.
• - The ability to explain a product benefit simply and persuasively without exaggeration.
• - Comfort using campaign data and qualitative feedback to improve creative work.
• - Curiosity, good judgment and the willingness to speak directly with customers.
• Experience in education, exam preparation, parenting, toys or D2C brands is useful, but the quality of your thinking and writing matters more.

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