Creative Lead – Content

Ghar Soaps; Pune District; On-site; INR 180,000 - 260,000; Full time

Job summary

Ghar Soaps in Pune is seeking a Creative Lead - Content to own the content and creative engine for the brand. You will lead and mentor a team across Social Media, Website and CRM, balancing strategy with hands-on execution to ensure content feels unmistakably Ghar Soaps.

You will drive brand campaigns, develop content platforms and ensure consistency of tone and identity across channels, collaborating with marketing, design, product and e-commerce teams.

Qualifications

• 6-8 years of experience in content, creative, brand marketing, social media or advertising.
• Strong experience in building and executing social-first content and campaigns.
• Ability to generate big ideas and manage execution details.
• Excellent copywriting and storytelling skills.
• Ability to develop a distinct brand voice across platforms.

Responsibilities

• Lead, mentor and manage content executives across Social Media, Website and CRM.
• Define content journeys across website, landing pages and key consumer touchpoints.
• Develop CRM communication across email, WhatsApp, SMS and other channels.
• Create content that balances brand storytelling with conversion and retention objectives.
• Define and evolve the brand's tone of voice and content playbook.

Skills

Team leadership

Campaign execution

Copywriting

Brand storytelling

Job description

As the Creative Lead - Content, you will own the content and creative engine for Ghar Soaps.

Your primary responsibility will be to lead and mentor a team of content executives across Social Media, Website and CRM, while also being deeply involved in the larger creative thinking for the brand.

You will be expected to move seamlessly between creative strategy and execution: from defining what we should say, to developing campaign ideas, to ensuring that the final piece of content feels unmistakably Ghar Soaps.

This is a role for someone who can think in campaigns, build content systems and obsess over the quality of the final output.

What You Will Do

1. Lead the Content Team

• Lead, mentor and manage content executives across Social Media, Website and CRM.
• Set clear content priorities, briefs, timelines and quality benchmarks for the team.
• Build a strong content culture that encourages original thinking and experimentation.
• Review and sharpen content before it goes live
• Lead the ideation and conceptualisation of brand campaigns, product launches, seasonal campaigns and cultural moments.
• Develop campaign platforms, big ideas, hooks and communication territories.
• Translate consumer and business objectives into compelling creative ideas.
• Partner with designers, video teams, agencies and other creative partners to bring ideas to life.
• Ensure consistency of the brand's tone, personality and visual/verbal identity across campaigns.

4. Own Website & CRM Content

• Define content journeys across the website, landing pages and key consumer touchpoints.
• Develop CRM communication across email, WhatsApp, SMS and other relevant channels.
• Create content that balances brand storytelling with conversion and retention objectives.
• Continuously improve content based on consumer behaviour and performance data.

5. Build the Ghar Soaps Voice

• Help define and evolve the brand's tone of voice, storytelling principles and content playbook.
• Make Ghar Soaps recognisable not just by its products, but by how it talks, thinks and shows up culturally.
• Bring an Indian, contemporary and distinctive flavour to the brand's communication.
• Work closely with Brand,Marketing, Design, Product and E-commerce teams.
• Translate marketing priorities into clear creative and content briefs.
• Use consumer insights, trends and performance data to continuously sharpen the content strategy

What We're Looking For

• 6-8 years of experience in content, creative, brand marketing, social media or advertising.
• Strong experience in building and executing social-first content and campaigns.
• Prior experience managing or mentoring a content/creative team.
• Someone who can generate big ideas but is equally comfortable getting into the details of execution.
• Strong understanding of Indian consumers, internet culture, social trends and emerging content formats.
• Excellent copywriting and storytelling skills.
• Ability to develop a distinct brand voice and maintain it consistently across platforms.
• Strong understanding of how content works differently across Social, Website and CRM.
• Ability to work in a fast-paced, high-growth environment with multiple stakeholders and tight timelines.
• Agency experience, D2C experience or experience with consumer brands would be a strong advantage.

The Person We're Looking For

We’re looking for someone who is:

A Creative Thinker

You naturally look for the bigger idea, not just the next Instagram post.

A Content Builder

You understand that great brands are built through hundreds of everyday content interactions, not only big campaigns.

You know how to make a team better, give sharp feedback and bring out the best in creative talent.

A Cultural Observer

You know what people are talking about, what makes them laugh, what they relate to and what makes them stop scrolling.

You don't believe that strategy ends at the PowerPoint. You are willing to get into the copy, brief, edit and execution when needed.

Key Success Metrics

The success of this role will primarily be measured by the ability to:

• Grow Ghar Soaps' Organic Search and increase branded search demand.
• Increase Share of Voice for Ghar Soaps across relevant social conversations and platforms.
• Build Organic Reach & Engagement through consistently distinctive and culturally relevant content.
• Increase Share of Search versus key competitors.
• Drive Conversations, driving meaningful organic mentions, shares, saves and creator advocacy.
• Create high-performing campaigns and content properties that generate disproportionate organic attention.
• Improve Website & CRM Content Performance, including engagement, conversion and repeat-purchase contribution.