Creative Lead

Way2News Private Limited; Hyderabad; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

VedaMandir seeks a Creative Lead (Kannada) in Hyderabad to own Kannada creatives for a FaithTech platform. You will craft native Kannada content for reels, explainers, and voiceovers, and manage end-to-end campaigns with creators and editors. The role requires hands-on video work and a deep understanding of devotional audiences.

You will collaborate across design, writing, and growth teams, exploring AI video tools and new formats while maintaining authentic cultural resonance.

Qualifications

• Have hands-on content creation experience across platforms such as YouTube/Instagram/short-form video.
• Deep familiarity with devotional space, rituals, festivals, emotion, and authenticity.
• Strong scriptwriting ability to hook audiences quickly and evoke emotion.
• Established relationships with influencers/creators in faith/devotional spaces.
• Demonstrate ownership by executing independently from day one.

Responsibilities

• Create reels, shorts, carousels, and AI-assisted videos for puja campaigns and festivals.
• Write native Kannada scripts for storytelling, explainers, and voiceovers.
• Run campaigns end-to-end from concept to publishing and analyze results for optimization.
• Build meaningful relationships with devotional creators for content collaborations.
• Collaborate with designers, editors, writers, and growth teams to sharpen output.
• Own the workflow from day one with a proactive, proactive attitude.

Skills

Hands-on content experience

Devotional space understanding

Scriptwriting chops

Creator relationships

Ownership mindset

Tools

Google Flow/Veo

Runway

Kling

Luma

Adobe Firefly

Job description

CREATIVE LEAD (KANNADA) | VEDAMANDIR

Hyderabad | Full-time, in-office | 46 years of making things people actually watch

Read this first

You must be a native Kannada speaker, fluent in both Kannada and English. We mean the language you think in, dream in, and argue with your amma in, not "I can manage." This is non-negotiable. If that's you, keep reading.

Is this you?

You've stayed up till 2 AM cutting a reel because Karthika Masa was starting and nobody else had posted yet.

You know why a Varamahalakshmi video needs a different mood from a Hanuman Jayanti one, and you've never needed a brief to tell you.

You've run a channel, or built one for someone else. Maybe it grew. Maybe it stalled because of the algorithm, budget, or timing. You still check your old analytics sometimes.

You understand the devotional content ecosystem in Karnataka and know the creators, formats, and audiences that actually matter.

If you nodded more than twice, we should talk.

Who we are

VedaMandir is a FaithTech platform helping devotees stay connected to their faith every day, wherever they are. People use us to book pujas at temples and engage with devotional content that feels familiar and authentic.

We're building a platform that treats bhakti with the respect it deserves, in the languages people actually pray in. Kannada is a big part of that story, and we need someone to own it.

What you'll actually do

• Make creatives that perform. Create reels, shorts, carousels, and AI-assisted videos for puja campaigns, festivals, and ongoing content. You'll judge them by whether people stop scrolling, connect with the message, and take action, not just by whether they look good.
• Write scripts people feel. Write devotional storytelling, puja explainers, festival hooks, and voiceovers in Kannada that sound native, not translated.
• Run campaigns end to end. Take ideas from concept to script to shoot or AI generation to publishing. Then look at the numbers and make the next one better.
• Work with creators. Build meaningful relationships with devotional influencers and creators and turn those relationships into strong content collaborations.
• Work across the team. Collaborate with designers, editors, writers, and the growth team to make the work sharper and more effective.
• Own it from day one. Nobody will hand you a 40-page onboarding deck. You'll see what needs doing and do it.

You're our person if you have:

• Hands-on content experience. YouTube, Instagram, short-form video, AI video tools, or a combination of these. You've made things, not just approved them.
• A real feel for the devotional space. You understand rituals, festivals, emotion, and the line between reverent and cringe. We can't train this, so you need to have it already.
• Scriptwriting chops. You can hook someone in 3 seconds and leave them with goosebumps in 30.
• Creator relationships. You have genuine connections with influencers and creators in the faith and devotional space.
• An ownership mindset. You execute independently, move fast, and don't wait for permission to have a good idea.

Bonus points

• You've run your own YouTube channel, or built one for someone else.
• You've tried to scale a channel and learned the hard lessons about what worked and what didn't.
• You know your way around performance marketing basics like CTR, ROAS, and ad testing. It's a nice-to-have, not a requirement. We'll teach you the dashboards, but we can't teach you instinct.
• You're comfortable with tools such as Google Flow / Veo, Runway, Kling, Luma, Adobe Firefly, or other emerging AI video tools.

What we honestly don't care about

• Your college name. IIM, MBA, or no degree at all, it doesn't matter here.
• Big agency logos on your CV.
• How well you talk strategy in meetings. Your work will speak for you.

What "46 years" means here

We aren't counting years at a desk.

We're looking for 46 years of making content in the real world. That could be your own channel, freelance work, a devotional YouTube page, regional TV, news channels, or anything else where you shipped work, watched how people reacted, and got better.

If your portfolio shows it, that's what counts.

Why this is worth it

• You'll lead Kannada creative at a growing startup, with real ownership and visibility.
• You'll have room to experiment with AI video, new formats, and creator collaborations.
• You'll work in a team that values hustle, taste, and execution over hierarchy.