Creative Designer - Team Lead - Paytm Ads

One97 Communications Limited; Dadri; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

One97 Communications Limited, the company behind Paytm Ads, is seeking a Creative Designer to own the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem.

As the Creative Design Lead, you’ll manage end-to-end design from stakeholder communication and creative strategy to hands-on execution and team management, collaborating with business, marketing, and product teams to deliver high-impact creatives that drive

Qualifications

• 8–10 years of experience in creative or visual design, with at least 1–2 years in a lead or managerial role.
• Strong portfolio showcasing marketing collaterals, digital banners, video snippets, and ad creatives.
• Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) & Figma.
• Motion/animation is a plus.
• Experience working with cross-functional teams and stakeholders.
• Proven ability to deliver high-quality work under tight deadlines.
• Excellent communication and project management skills.
• Experience working with external clients or brand teams.
• Preferred: Background in ad-tech, digital marketing, or performance marketing.

Responsibilities

• Lead design development for in-app ad creatives, banners, videos, and campaigns.
• Mentor a team of junior designers and liaise with stakeholders.
• Design marketing collaterals including case studies, sales decks, social media creatives, and video assets.
• Lead bi-weekly A/B testing of creatives and analyze ad performance.
• Contribute to creative guidelines and streamline design processes.

Skills

Portfolio

Team Leadership

Motion/Animation

Creative Thinking

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Premiere Pro

Figma

Job description

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

About the team:

Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

About the Role:

We’re seeking a Creative Designer to own and drive the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem.

As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives.

Key Responsibilities:

Creative Direction & Execution

Lead the design development for in-app ad creatives, banners, videos, and marketing campaigns. Translate briefs into strong visual concepts aligned with brand and campaign goals.

Team & Stakeholder Management

Manage and mentor a team of junior designers, providing feedback and quality control. Liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines.

Cross-Platform Visual Communication

Design marketing collaterals including case studies, sales decks, social media creatives, and video assets. Work on campaigns tailored for both merchants and consumers across categories.

Creative Testing & Performance Optimisation

Lead bi-weekly A/B testing of creatives and derive learnings from ad performance metrics like CTR and ecpm.

Process & System Design

Contribute to developing creative guidelines and templates for Paytm’s self-serve ad platform. Streamline design processes and maintain consistency in visual language.

Qualifications:

• 8–10 years of experience in creative or visual design, with at least 1–2 years in a lead or managerial role.
• Strong portfolio showcasing marketing collaterals, digital banners, video snippets, and ad creatives.
• Proficiency in tools like: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) & Figma
• motion/animation is a plus.
• Experience working with cross-functional teams and stakeholders.
• Proven ability to deliver high-quality work under tight deadlines.
• Excellent communication and project management skills.
• Experience working with external clients or brand teams.
• Preferred: Background in ad-tech, digital marketing, or performance marketing.

What You’ll Gain

• Ownership of the design for a fast-growing ad platform reaching millions.
• Opportunity to work on diverse campaigns..
• Leadership role with visibility across business, marketing, and product functions.
• Fast-paced , collaborative, and entrepreneurial work environment.
• A collaborative output driven program that brings cohesiveness across businesses through technology
• Improve the average revenue per use by increasing the cross-sell opportunities
• A solid 360 feedback from your peer teams on your support of their goals
• Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.