Campaign Operations- Deputy Manager- Paytm Ads

One97 Communications Limited; Dadri; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Paytm is seeking a Campaign Operations Specialist to own end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. You will bridge ad operations, performance optimization, and client delivery to ensure campaigns meet KPIs and drive measurable outcomes.

You will set up campaigns across scratch cards, monitor delivery, optimize bids, analyze trends, prepare reports, and collaborate with sales, product, and creative teams to improve campaigns and automate processes.

Qualifications

• 2–6 years in Ad Operations / Campaign Management / Performance Marketing.
• Hands-on with managed service campaigns on ad platforms (Google Ads, Meta, Amazon Ads, Flipkart Ads) and MMPs (Appsflyer, Adjust).
• Strong understanding of digital advertising metrics and optimization levers.
• Advanced working knowledge of Excel / Google Sheets.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Experience working with SMB and Large Advertisers.
• Knowledge of SQL, dashboards, or BI tools is a plus.
• Analytical and data-driven mindset.
• Clear communication and stakeholder management.
• Ability to work in fast-paced, high-volume environments.
• Ownership mindset with customer-first thinking.

Responsibilities

• Campaign Setup & Execution: Set up and launch managed campaigns across Paytm Ads (primarily scratch cards).
• Configure targeting, budgets, bidding, creatives, and flighting based on client briefs.
• Ensure accurate tagging, tracking, and attribution setup.
• Campaign Monitoring & Optimization: Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA.
• Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance.
• Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps).
• Translate learnings into repeatable playbooks and SOPs.
• Reporting & Insights: Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders.
• Analyze performance trends and convert data into actionable insights and recommendations.
• Support QBRs and performance reviews with clear narratives and data storytelling.
• Client & Internal Collaboration: Act as the operations SPOC for sales, account management, and product teams.
• Work closely with Sales to understand client objectives and translate them into executable media plans.
• Coordinate with creative, tech, and product teams to resolve issues and improve campaign outcomes.
• Platform & Process Excellence: Maintain high operational accuracy with zero-defect campaign launches.
• Follow standard operating procedures while contributing to process improvements and automation.
• Provide feedback on advertiser needs to help evolve Paytm Ads products and tools.

Skills

Ad Operations

Campaign Management

Performance Marketing

Excel/Sheets

SQL

Data Analysis

Stakeholder Mgmt

Tools

Google Ads

Meta

Amazon Ads

Flipkart Ads

Appsflyer

Adjust

Job description

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview

The Campaign Operations Specialist will be responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. This role sits at the intersection of ad operations, performance optimization, and client delivery, ensuring campaigns run flawlessly, meet KPIs, and drive measurable business outcomes.

Key Responsibilities

Campaign Setup & Execution

• Set up and launch managed service ad campaigns across Paytm ad inventory (primarily scratch cards).
• Configure targeting, budgets, bidding, creatives, and flighting based on client briefs.
• Ensure accurate tagging, tracking, and attribution setup.

Campaign Monitoring & Optimization

• Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA.
• Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance.
• Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps).
• Translate learnings into repeatable playbooks and SOPs.

Reporting & Insights

• Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders.
• Analyze performance trends and convert data into actionable insights and recommendations.
• Support QBRs and performance reviews with clear narratives and data storytelling.

Client & Internal Collaboration

• Act as the operations SPOC for sales, account management, and product teams.
• Work closely with Sales to understand client objectives and translate them into executable media plans.
• Coordinate with creative, tech, and product teams to resolve issues and improve campaign outcomes.

Platform & Process Excellence

• Maintain high operational accuracy with zero-defect campaign launches.
• Follow standard operating procedures while contributing to process improvements and automation.
• Provide feedback on advertiser needs to help evolve Paytm Ads products and tools.

Key Metrics You’ll Own

• Campaign delivery & pacing accuracy, SLA adherence
• CTR, CVR, CPA / ROAS improvement at account and portfolio levels
• Client satisfaction & SLA adherence
• Error-free campaign launches

Required Qualifications

• 2–6 years of experience in Ad Operations / Campaign Management / Performance Marketing.
• Hands-on experience with managed service campaigns on ad platforms (e.g., Google Ads, Meta, Amazon Ads, Flipkart Ads, Fintech Ad Platforms) and MMPs (Appsflyer, Adjust etc.)
• Strong understanding of digital advertising metrics and optimization levers.
• Advanced working knowledge of Excel / Google Sheets.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Experience working with SMB and Large Advertisers
• Knowledge of SQL, dashboards, or BI tools is a plus
• Analytical and data-driven mindset
• Clear communication and stakeholder management
• Ability to work in fast-paced, high-volume environments
• Ownership mindset with customer-first thinking

Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.

Compensation

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.