Creative Designer

FOOTPRINTS; Dadri; On-site; INR 450,000 - 750,000; Full time

Job summary

FOOTPRINTS is seeking a skilled designer to craft digital and print collateral that aligns with the brand. You will create mobile-friendly formats, ensure strong hierarchy and readable copy, and use AI tools for rapid concept development while keeping output on brand.

You will also design hoardings, flyers and banners, handle print-ready outputs, and collaborate with the offline team. Proficiency in Figma and video editing helps.

Qualifications

• Experience designing for digital campaigns and print collateral.
• Ability to maintain brand consistency across materials.
• Familiarity with AI-assisted design workflows.

Responsibilities

• Design creatives for Meta and other digital campaigns in various formats.
• Prepare artwork for print: CMYK, bleed, DPI, large formats, fonts.
• Ensure brand consistency with guidelines.
• Use AI tools for backgrounds, image generation and iteration.
• Adapt campaigns across multiple formats.
• Maintain layered, organized source files.
• Work with Figma files and design systems.
• Edit short-form video content using Premiere Pro, CapCut, or VN.

Skills

Digital design

Print design

Brand consistency

AI-assisted design

Video editing

Tools

Figma

Premiere Pro

CapCut

VN

Job description

Key Responsibilities

1. Digital and Performance Creatives

• Design creatives for Meta and other digital campaigns: statics, carousels, Instagram and Facebook creatives, stories, reel covers, lead-generation creatives and campaign adaptations
• Work confidently in 1:1, 4:5 and 9:16 formats, designed for mobile viewing with clear hierarchy, readable copy and correct text-safe areas
• Understand that performance creatives must communicate fast and drive the intended action, not simply look attractive

2. Print and Offline Marketing

• Design hoardings, flyers, brochures, standees, banners, centre signage, event backdrops, stall branding, society activation material, centre branding and other local marketing collateral
• Prepare artwork that can go directly to a print vendor: correct CMYK setup, bleed, crop marks, resolution and DPI, large-format handling, final dimensions, outlined fonts, linked images, packaged files, and CDR / AI / print-ready PDF outputs
• Coordinate with the offline marketing team or print vendors to confirm specifications before final artwork

3. Brand Consistency

• Follow Footprints brand guidelines across colours, typography, logo usage, illustration style, motifs, photography style, layout principles and overall visual language
• Work comfortably within an established brand system; suggestions are welcome, but final output must remain consistent with the approved brand direction

4. AI-Assisted Design

• Use at least one AI image or design tool as part of the regular workflow for backgrounds, image generation, concept development, image extension, visual variations and faster campaign exploration
• Review and refine all AI-generated output so the final work is realistic, audience-relevant and on‑brand

5. Campaign Adaptations and Production

• Take one approved campaign and adapt it across Meta ads, stories, reels, flyers, standees, hoardings, centre communication and event collateral
• Treat each format on its own terms rather than resizing a single artwork

6. File Management

• Maintain properly layered, editable source files with clear file names and organised campaign folders
• Ensure any other designer can pick up and work on the file if required

7. Figma (added advantage)

• Open and understand existing Figma files, work with frames, edit text and images, use existing components, export assets and follow an existing design system

8. Video Editing (added advantage)

• Edit short‑form content such as Meta video ads, Instagram reels, centre activity videos, parent testimonials and event recaps
• Basic cuts, captions, simple transitions, music synchronisation, basic text animation, 9:16 and 4:5 exports, using Premiere Pro, CapCut, VN or similar