Creative Copywriter

Global University Systems (GUS); Mumbai; On-site; INR 550,000 - 950,000; Full time

Job summary

Global University Systems (GUS) in Mumbai is seeking a Creative Copywriter to craft compelling stories for prospective students across organic and paid channels. You will work with social, PPC, SEO, and email journeys to build a best-in-class content portfolio.

The role requires 5+ years of multi-channel copywriting experience, excellent English writing and editing skills, and the ability to collaborate with international teams to deliver high-quality content on schedule.

Qualifications

• Undergraduate level or equivalent work experience.
• Digital marketing qualification and writing qualification preferred.
• 5+ years experience in creative copywriting across channels.
• Experience with AI, SEO, content marketing and PR.

Responsibilities

• Develop compelling copy for organic and paid media, including social, PPC, SEO, print and digital campaigns, ensuring tone consistency.
• Utilise technology and AI tools to enhance copywriting while preserving human touch.
• Align content with company goals and marketing strategies to deliver the intended message.
• Stay updated on content trends and best practices to improve quality and impact.
• Coordinate with marketing teams to maintain a content calendar aligned with business goals.
• Ensure content takes DEI considerations into account.
• Assist in content audits and provide recommendations based on metrics.
• Manage relationships with internal brand partners for clear, persuasive copy.
• Maintain high quality and brand guideline compliance in all copy.

Skills

Copywriting

English Writing

AI tools

Teamwork

Education

Undergraduate level or equivalent

Tools

Word

PowerPoint

WordPress

SEMRush

Ahrefs

Buffer

Hootsuite

Job description

About the Company

Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries.

Role Summary

Are you a gifted wordsmith with a knack for transforming ideas into compelling stories that engage audiences and drive action? As a Creative Copywriter at GUS, you will leverage innovative writing techniques and digital tools to captivate our prospective students and meet our organizational goals. We're looking for creative individuals with a passion for excellence and a drive for results.

As a Creative Copywriter, you will contribute to GUS' worldwide content initiatives, harnessing the power of technology and digital platforms to create unique and engaging campaigns that resonate with our brand's ethos. Your work will span across various channels, including organic and paid social media, PPC, SEO and local marketing efforts, harmonizing these elements to build a best-in-class content portfolio.

To excel in this role, you should be an exceptional communicator with a proven ability to conceptualise and implement creative ideas. You should know when to apply technology to accelerate the writing process and when human creativity is essential to the process.

To be an ideal candidate, you will have had extensive experience producing powerful written content for multinational companies. You should be a natural team player who wants to contribute to a creative environment where everyone can produce their best work.

If you're a passionate communicator who is excited by the prospect of shaping the future narratives of our brands and making an impact on a global scale, we invite you to apply for this exhilarating opportunity.

Key Activities and Responsibilities

As a Creative Copywriter at GUS, you will be responsible for:

• Developing compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions.
• Utilising technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content.
• Working in alignment with the overall company's goals and marketing strategies, ensuring that your written content supports these objectives and helps to deliver the desired message to the targeted audience.
• Staying up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content.
• Working in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals.
• Ensuring all content and communication efforts take diversity, equity and inclusion (DEI) into consideration.
• Contributing to content audits on a regular basis to assess the effectiveness of our copywriting efforts, providing useful recommendations for improvements based on key metrics and analysis.
• Assisting in managing relationships with GUS’ internal brand partners, ensuring clear, persuasive and effective copy is provided for all collaborative efforts.
• Maintaining a high level of quality control to ensure all produced copy aligns with brand guidelines and is free of errors.

Qualifications and Education

Essential

• Undergraduate level or equivalent work experience

Desirable

• Digital marketing qualification
• Writing qualification

Experience

• Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR.
• Demonstrated experience (2+ years) in a team-oriented environment, with the ability to collaborate and contribute to team projects.
• Strong research and analytical skills, including the ability to understand audience sentiment, analyse content performance and optimise copy based on performance data.
• An understanding of, and demonstrated interest in, emerging technologies that may impact copywriting including generative AI, automation tools, and data analytics.
• Strong project management skills, including the ability to manage multiple projects simultaneously, while ensuring timely execution.
• Excellent communication and interpersonal skills, including the ability to effectively present ideas to internal stakeholders and collaborate with cross-functional teams.
• Proven experience working collaboratively with an international team.
• Strong problem-solving skills and the ability to think strategically and creatively to continually improve the company's content and copywriting strategy.
• Expertise in Microsoft Office, particularly Word and PowerPoint.
• Fluency in English with excellent writing and editing skills, with a strong grasp of grammar and style.
• Knowledge of AP Style or other major style guides is a plus.
• A portfolio of work that demonstrates your writing abilities and creative skills.
• A demonstrated passion for the educational space
• Experience with content-related tools and services including SEO tools (such as SEMRush, Ahrefs), social media management tools (such as Buffer, Hootsuite) and content management systems (such as WordPress).
• Experience in digital marketing including SEO, social media advertising and content marketing.

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

Other information

Please note this position is only available on our Consultancy agreement.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.