Creative Associate (Copy & Content)

The Works; Mumbai; On-site; INR 457,000 - 547,000; Full time

Benefits offered by this job

Flexible hours

Overtime pay

Paid learning budget

Vipassana time off

Job summary

The Works invites a Creative Associate (Copy & Content) to transform ideas into compelling communication and shape content that resonates across brands. You will research brands, audiences, and trends, and craft social media content, campaign copy, concepts, captions, and reel scripts.

With 1+ year agency experience, you will collaborate with designers, strategists, and account managers to deliver integrated campaigns, manage calendars, and support pitches.

Qualifications

• 1+ year of agency experience in copywriting, content, or social media.
• Strong command of English and at least one additional language.
• Deep understanding of at least one industry/category; willingness to learn across industries.
• Strong understanding of social media platforms, algorithms, and trends.
• Ability to think on feet and respond quickly with ideas and content opportunities.
• A critical thinker who can challenge briefs and improve ideas.
• A creative mindset that translates insights into engaging content and campaigns.
• Balance creativity with structure, timelines, and business objectives.

Responsibilities

• Research brands, audiences, and trends to build context for briefs.
• Write social media content, campaign copy, concepts, captions, and reel scripts.
• Contribute to brand communication strategy and campaigns (digital + ATL).
• Create and manage monthly content calendars across brands.
• Collaborate with designers, strategists, and account managers to bring ideas to life.
• Support pitches, brainstorming sessions, and new business opportunities.
• Keep content organized, timely, and aligned with brand objectives.
• Bring a proactive, energetic approach to the team.

Skills

Copywriting

Content creation

Social media

English fluency

Creative thinking

Team collaboration

Job description

We're looking for a Creative Associate (Copy & Content) someone who can turn ideas into compelling communication and help shape content that people actually want to engage with.

What you'll do:

• Research brands, audiences, trends, and build context for briefs
• Write social media content, campaign copy, concepts, captions, and reel scripts
• Contribute to brand communication strategy and campaigns (digital + ATL)
• Create and manage monthly content calendars across brands
• Collaborate with designers, strategists, and account managers to bring ideas to life
• Support pitches, brainstorming sessions, and new business opportunities
• Keep content organized, timely, and aligned with brand objectives
• Add a little chaos (the good kind) to the team

The details:

Salary: Up to ₹45,000 per month

Location: On-site, Churchgate (Mumbai)

What’s in it for you:

Requirements

What we’re looking for:

• 1+ year of agency experience in copywriting, content, or social media
• Strong command over English and at least one additional language
• Deep understanding and expertise in at least one industry/category, while being excited to learn and work across diverse industries
• Strong understanding of social media platforms, algorithms, content formats, and emerging trends (Being chronically online is a plus.)
• Ability to think on feet and respond quickly with ideas, solutions, and content opportunities
• A critical thinker who can challenge briefs, ask the right questions, and improve ideas
• A creative mind that can translate insights into engaging content and campaigns
• Ability to balance creativity with structure, timelines, and business objectives
• Someone curious, original, proactive, and fun to work with

If you like ideas, words, and making brands interesting - this is for you.

Benefits

• Plan your day - complete your 8.5 hours at your convenience
• Overtime pay for the extra hours you put in
• A paid learning budget to keep you growing
• Dedicated time off for Vipassana - because mental well-being matters