Counter Sales Executive

H K Jewels; Mumbai; Presencial; INR 300.000 - 420.000; Jornada completa

Descripción de la vacante

KISNA CSA in Mumbai seeks a premium jewellery consultant to deliver luxury shopping experiences, understand customer needs, and recommend suitable diamonds and jewellery while meeting sales targets.

The role emphasizes building long-term relationships, maintaining brand standards, and driving conversions with expert product knowledge and professional grooming.

Formación

• Experience in luxury jewellery sales or premium retail preferred.
• Strong communication and interpersonal skills with a polished appearance.
• Ability to achieve sales targets and drive diamond jewellery sales.

Responsabilidades

• Achieve daily, weekly, monthly, and annual sales targets.
• Drive diamond jewellery sales in line with company objectives.
• Increase Average Bill Value through upselling and cross-selling.
• Convert walk-in customers into buyers.
• Provide premium customer experiences and build long-term relationships.
• Capture customer data and follow up via CRM.
• Explain diamond details using 4Cs and promote premium collections.
• Maintain showroom standards, inventory accuracy, and billing accuracy.

Conocimientos

Diamond selling

Customer service

Upselling

CRM engagement

Product knowledge

Herramientas

CRM software

Descripción del empleo

Job Role

To create memorable customer experiences by delivering expert jewellery consultation, promoting diamond jewellery with confidence, building lifelong customer relationships, achieving business targets, and representing the KISNA brand with excellence, integrity, and professionalism.

Job Description

KISNA CSA is responsible for delivering an exceptional luxury shopping experience by understanding customer needs, recommending suitable jewellery, achieving sales targets, increasing diamond sales, building long-term customer relationships, and maintaining the highest standards of store operations and brand representation.

Detailed KPI/ Core Skill Set:

Monthly Sales Achievement of 100%. Maintain the set target Average Bill Value(1L). Ensure Conversion 80% conversion. Unit per transaction 2. Up sales Standard. 100% of Diamond Target Achievement with 70% mix of self/total achievement.

Customer Experiences CSAT 95% (positive feedback). Google reviews & ratings = total numbers of footfall & social. Zero Complaints with TAT of 24hrs. BTL Customer data collection 30/day with genuine approach & numbers. Birthday / Anniversary celebrations 80% of the actual celebrations data. To ensure to achieve the in store & outdoor BTL target. Repeat customers in store visit & sales /KMR conversion. Appointment bookings thru BTL & online lead. To generate 50% Customer referral data of the total bills generated.

Ensure to achieve 100% of KMR scheme enrolments value Target should 5% of the total sales target & KMR qty should be minimum 40% of the total monthly bills. Smooth closure 0f 100% KMR qty & re-enrolments should be 40% of the closure qty.

Improve efficiencies thru footfall handled, Sales per hour, attendance, late coming & grooming. Ensure the standard VM compliance, Display maintenance, Counter hygiene, Inventory accuracy 100% , No damage & QC fail, proper tag , stock handling , billing accuracy with zero error , Store SOP compliance 100%.

Training completion (post Joining training HO & regular training classes). Should ensure 100% of the weekly training (LnD) hours. Employee Individual observations points: professional grooming, positive attitude, team collaborations, communication skills, product & process knowledge & confident, high standard of customer shopping experiences (entry to exit), initiatives, integrity, discipline & ownership.

Key Roles & Responsibilities: Sales & Revenue Generation

Achieve daily, weekly, monthly, and annual sales targets.

Drive diamond jewellery sales in line with company objectives.

Increase Average Bill Value (ABV) through upselling and cross-selling.

Maximize Units Per Transaction (UPT).

Promote premium collections and new launches.

Convert walk-in customers into buyers.

Achieve assigned category-wise sales targets (Diamond, Gold, Platinum, Solitaire, Bridal, etc.).

Support store profitability through quality selling.

2.Customer Engagement & Relationship Management :

Welcome every customer professionally.

Understand customer requirements, occasions, and budget.

Recommend suitable jewellery based on lifestyle and preferences.

Build trust through honest product consultation.

Deliver a personalized luxury shopping experience.

Resolve customer queries confidently.

Build long-term customer relationships.

Encourage repeat purchases.

Generate referrals from satisfied customers.

3. Diamond Selling Excellence :

Present diamonds as the first recommendation whenever appropriate.

Explain the value of diamonds using the 4Cs (Cut, Colour, Clarity, Carat).

Demonstrate premium collections confidently.

Promote solitaire and bridal jewellery.

Handle customer objections effectively.

Increase Diamond Mix percentage.

Upsell customers from gold to diamond jewellery where suitable.

4. Customer Experience :

Deliver premium hospitality throughout the customer journey.

Offer refreshments where applicable.

Maintain excellent grooming and etiquette.

Escort customers throughout the showroom.

Ensure quick response to customer needs.

Create memorable buying experiences.

Collect customer feedback after every purchase. Encourage Google reviews and testimonials.

5. CRM & Customer Follow-up :

Capture complete customer information.

Update CRM accurately.

Conduct follow-up calls and WhatsApp communication.

Send birthday and anniversary wishes.

Invite customers for new launches and events.

Follow up on pending quotations.

Reactivate inactive customers.

Maintain customer confidentiality.

6. KMR Scheme Promotion :

Explain KMR benefits clearly.

Enrol eligible customers.

Convert KMR customers into jewellery buyers.

Monthly KMR payment updates to customers.

Track maturity dates & KMR Closure calling.

Contact customers before scheme maturity.

Promote upgrade purchases.

7. Product Knowledge:

Maintain detailed knowledge of all jewellery collections.

Stay updated on new launches.

Understand diamond grading and certification.

Explain gold purity and hallmarks.

Understand gemstone basics.

Keep track of pricing and offers.

Attend regular product training.

8. Product Knowledge:

Maintain display standards.

Ensure jewellery is properly arranged.

Assist in stock counting.

Maintain inventory accuracy.

Report damaged or missing items immediately.

Follow opening and closing procedures.

Maintain showroom cleanliness.

9. Billing & Documentation

Prepare accurate billing documents.

Verify customer information before billing.

Assist in exchange and buyback transactions.

Complete documentation for finance schemes.

Maintain billing accuracy.

Support audit compliance.

10. Inventory Management

Handle jewellery carefully.

Ensure proper product tagging.

Monitor fast-moving products.

Report stock shortages.

Support stock transfers.

Participate in inventory audits.

11. Marketing(BTL/Digital) Support

Inform customers about promotions.

Promote festive campaigns.

Support local marketing events.

Participate in exhibitions and roadshows.

Generate customer referrals.

Assist in social media content where required.

12. Team Collaboration

Support fellow team members.

Share best-selling practices.

Participate in daily briefings.

Assist during peak business hours.

Maintain positive workplace behaviour.

13. Compliance & Security

Follow all SOPs.

Adhere to jewellery security protocols.

Maintain confidentiality.

Follow cash handling procedures.

Comply with company policies.

Ensure ethical selling practices.